Vital Physician and Consumer Insights and Analytics

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Manhattan Research is a global pharmaceutical and healthcare market research and advisory firm focused on the digital trends shaping the future of consumer and physician marketing.

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Taking the Pulse Formulary Decision Makers 2014 Now Available

Prioritize resources toward the channels that P&T committees rely on most. Engage and influence payers, PBMs and hospitals.
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Improve your customers’ tablet rep experience

Only one in three physicians who met with a tablet-equipped medtech sales rep rated this interaction as “excellent.”

How can you improve user experience, interactivity and content?

Digital Medtech Physician 2014 has the answers.

Health & Pharma Insight

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In the Spotlight
Digital Competitive Landscape Series

Benchmark your digital strategy against the industry

Websites | Mobile | Social | Video | AppsFind out more

Manhattan Research’s new report series benchmarking your digital strategy against the industry. Websites, mobile, social, video and apps are tracked and evaluated across a multitude of attributes for your brand category.

Latest Press Releases [ view all ]

  • July 31, 2014

    Formulary Decision Makers Say Pharma-Provided Patient Support Solutions Influence Formulary Placement Read More

  • July 17, 2014

    Physicians To Pharmas: Provide Patient Services Or Face Irrelevance Read More

  • July 14, 2014

    Digital Resources Play Critical Role In Formulary Decision Making Read More

  • June 3, 2014

    Rheumatoid Arthritis Brands Missing Key Opportunities to Better Engage Patients and HCPs Through Digital Channels Read More

Health and Pharma Insight [view posts]

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Merck is figuring out how to play in EHRs

This look into Merck’s Practice Fusion partnership is exciting news for all of us who’ve been wondering what pharma engagement of physicians and patients through electronic health records (EHRs) might look like. Merck is giving users of Practice Fusion’s EHR a dashboard through which they can identify patients who are behind on their vaccinations…  Read more

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