Vital Physician and Consumer Insights and Analytics

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Manhattan Research is a global pharmaceutical and healthcare market research and advisory firm focused on the digital trends shaping the future of consumer and physician marketing.

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Pharma Mobile Apps and Websites for Physicians:

Benchmarking Current Efforts and a Framework for Optimizing Mobile Strategy

NEW Infographic
4 Reasons Why Pharma Must Use Digital To Engage Payers.

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In the Spotlight
Digital Competitive Landscape Series

Benchmark your digital strategy against the industry

Websites | Mobile | Social | Video | AppsFind out more

Manhattan Research’s new report series benchmarking your digital strategy against the industry. Websites, mobile, social, video and apps are tracked and evaluated across a multitude of attributes for your brand category.

Latest Press Releases [ view all ]

  • October 9, 2014

    Study Finds Strong Consumer Interest in Storing, Sharing Health Data – With Some Caveats, According to New Manhattan Research Study from Decision Resources Group Read More

  • October 2, 2014

    Nurses and Physician Assistants Play a Key Role in Patient Support, Want More Patient Resources from Pharma Read More

  • September 25, 2014

    Pharmas Are Leaving Healthcare Professionals Hanging in a Mature Mobile Market, Manhattan Research Study Finds Read More

  • September 15, 2014

    Physician Device Decision-Makers Show Strong Demand for Device Manufacturer Digital Content and Support Read More

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Getting up close and personal with EU pharma websites

Over the past year, we analyzed hundreds of pharma websites across the US and EU5, and saw the many ways the digital landscape varies greatly by country – the balance between unbranded and product websites, level of registration required to access content, degree of innovation and investment, types of content offered, among many other differences. Read more
Decision Resources Group brands include: