Vital Physician and Consumer Insights and Analytics

for Experts from Experts

Manhattan Research is a global pharmaceutical and healthcare market research and advisory firm focused on the digital trends shaping the future of consumer and physician marketing.

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Pharma Mobile Apps and Websites for Physicians:

Benchmarking Current Efforts and a Framework for Optimizing Mobile Strategy
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NEW Infographic
4 Reasons Why Pharma Must Use Digital To Engage Payers.

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In the Spotlight
Digital Competitive Landscape Series

Benchmark your digital strategy against the industry

Websites | Mobile | Social | Video | AppsFind out more

Manhattan Research’s new report series benchmarking your digital strategy against the industry. Websites, mobile, social, video and apps are tracked and evaluated across a multitude of attributes for your brand category.

Latest Press Releases [ view all ]

  • October 9, 2014

    Study Finds Strong Consumer Interest in Storing, Sharing Health Data – With Some Caveats, According to New Manhattan Research Study from Decision Resources Group Read More

  • October 2, 2014

    Nurses and Physician Assistants Play a Key Role in Patient Support, Want More Patient Resources from Pharma Read More

  • September 25, 2014

    Pharmas Are Leaving Healthcare Professionals Hanging in a Mature Mobile Market, Manhattan Research Study Finds Read More

  • September 15, 2014

    Physician Device Decision-Makers Show Strong Demand for Device Manufacturer Digital Content and Support Read More

Health and Pharma Insight [view posts]

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When it comes to patient education, the nurse is in

With Baby Boomers hitting their golden years and a glut of newly-insured patients entering the nation’s healthcare system thanks to the Affordable Care Act, nurses, NPs and PAs are increasingly being called upon to absorb the surge in demand for primary care. Read more

Decision Resources Group brands include: