Vital Physician and Consumer Insights and Analytics

for Experts from Experts

Manhattan Research is a global pharmaceutical and healthcare market research and advisory firm focused on the digital trends shaping the future of consumer and physician marketing.

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New Executive Briefing:Pharma Multichannel Marketing Outlook: 14 Trends to Drive Growth in 2014

This complimentary executive briefing covers the 14 trends that, in our view, brands should be mindful of in 2014 when approaching marketing in a digital world. Learn more.
 

New Digital Competitive Landscape Series

Manhattan Research’s new report series benchmarking your digital strategy against the industry. Websites, mobile, social, video and apps are tracked and evaluated across a multitude of attributes for your brand category. Learn more.

Health & Pharma Insight

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In the Spotlight

eHealth Data Snapshots

Manhattan Research offers Infographics and Data Snapshots of eHealth and digital pharma data and insights from the latest consumer and healthcare professional market research: 

Latest Press Releases [ view all ]

  • March 12, 2014

    Potential for Pharma-Patient Engagement through Video Increases as more Online Europeans Watch Health Videos on the Internet Read More

  • March 3, 2014

    Pharma Brands Have Strong Tablet-Rep Deployment, Yet Campaigns Remain Rudimentary in 2014 Read More

  • February 27, 2014

    Healthcare Reform Continues to Roil U.S. Managed Markets as the Number of ACOs Nearly Doubles and State Exchanges Create Clear Winners and Losers Read More

  • January 27, 2014

    Rx Research on Smartphones and Tablets Surges as Desktop/Laptop Searches Decline Read More

Health and Pharma Insight [view posts]

Visit our blog!

The trends to watch for pharmas in multichannel marketing

Change was the overarching theme of last week’s ePharma Summit, featuring in the titles of four sessions before lunch on Tuesday alone. With a root-and-branch reorganization of the nation’s healthcare delivery system underway and technological innovation progressing at breakneck speed…  Read more

Decision Resources Group brands include: