Vital Physician and Consumer Insights and Analytics

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Manhattan Research is a global pharmaceutical and healthcare market research and advisory firm focused on the digital trends shaping the future of consumer and physician marketing.

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Pharma Mobile Apps and Websites for Physicians:

Benchmarking Current Efforts and a Framework for Optimizing Mobile Strategy
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NEW Infographic
4 Reasons Why Pharma Must Use Digital To Engage Payers.

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In the Spotlight
Digital Competitive Landscape Series

Benchmark your digital strategy against the industry

Websites | Mobile | Social | Video | AppsFind out more

Manhattan Research’s new report series benchmarking your digital strategy against the industry. Websites, mobile, social, video and apps are tracked and evaluated across a multitude of attributes for your brand category.

Latest Press Releases [ view all ]

  • October 9, 2014

    Study Finds Strong Consumer Interest in Storing, Sharing Health Data – With Some Caveats, According to New Manhattan Research Study from Decision Resources Group Read More

  • October 2, 2014

    Nurses and Physician Assistants Play a Key Role in Patient Support, Want More Patient Resources from Pharma Read More

  • September 25, 2014

    Pharmas Are Leaving Healthcare Professionals Hanging in a Mature Mobile Market, Manhattan Research Study Finds Read More

  • September 15, 2014

    Physician Device Decision-Makers Show Strong Demand for Device Manufacturer Digital Content and Support Read More

Health and Pharma Insight [view posts]

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FDA on low-risk general wellness devices and apps: if there’s no risk to users (and no lasers), we’re not interested

FDA's draft guidance on "low risk," "general wellness" devices makes it a little clearer what the FDA is not interested in policing. General wellness apps are pretty safe. Lazers, sun lamps and apps making condition-specific medical claims? Not so much. Read more

Decision Resources Group brands include: