Consumer Brand Support Packages

Manhattan Research offers Consumer Brand Support Packages for 40+ patient audiences. Consumer Brand Support Packages provide a detailed overview of how a key patient audience uses digital channels for health and pharma interaction.

Consumer Brand Support Packages are based on the findings from Manhattan Research’s Cybercitizen Health® and ePharma Consumer® studies. Each package is tailored to a specific client’s needs and can include:

Key Topics Addressed in the Research

  • Multichannel behavior
  • Online and offline healthcare influencers
  • Consumer demand for healthcare information
  • Online health resources for decision making
  • Mobile health
  • Telehealth
  • Personal health tracking
  • Social health
  • Patient empowerment
  • Use of digital media for prescription drug info
  • Online Rx research behavior
  • Influence of online Rx research on discussing medication with HCP
  • Demand for various types of online patient resources across the treatment continuum
  • Demand for online patient resources from pharma vs. other sources
  • Adoption of various types of online pharma resources
  • Use and interest in patient support programs
  • Interest in connecting with pharma brands through various online platforms and networks
  • Patient exposure to various types of health education resources at the doctor’s office
  • Opportunities for pharma to provide supportive services to patients at the doctor’s office

Consumer Brand Support Packages are available for:

Acid Reflux/Chronic Heartburn
    -Parent of a child with ADD/ADHD
Age-related Macular Degeneration
    -Nasal Allergies
    -Parent of a child with allergies
    -Parent of a child with allergic asthma**
    -Allergy to medication
    -Have food allergies
    -Allergy to insect venom
    -Allergy to rubber or latex
    -Child has allergy to medication    -Child has food allergies
    -Treatment for allergies
         -Prescription pill
         -Prescription nasal spray
         -Over-the-counter (OTC) pill
         -Over-the-counter (OTC) nasal spray
    -Moderate to Severe RA*
    -Moderate RA
    -Osteoarthritis (General Arthritis)
    -Rheumatoid Arthritis
    -Diagnosed with allergic asthma
Atrial Fibrillation
Bipolar Disorder
Birth Control/Oral Contraceptives
    -Breast Cancer
    -Prostate Cancer
    -Skin Cancer
Chronic Bronchitis
Chronic Obstructive Pulmonary Disease  
Crohn's Disease
Cystic Fibrosis
Deep Vein Thrombosis (DVT)

    -Type 1 Diabetes
    -Type 2 Diabetes
    -Treatments for diabetes
         -Insulin injections
         -Oral Anti-Diabetic
         -Single therapy*
         -Double therapy *
         -Triple therapy*
         -Blood glucose monitor
         -Diet and Exercise
Erectile Dysfunction
    -Levitra, Viagra, Cialis
Generalized Anxiety Disorder (GAD)
Heart Attack
Heart Disease
Heart Failure**
Hepatitis C
High Cholesterol
Hormone Replacement Therapy (HRT)
Hypertension/High Blood Pressure
Insomnia/Sleep Disorder
Irritable Bowel Syndrome
Low testosterone**
Menopause symptoms
    -Moderate to severe hot flashes
    -Mood swings**
    -Difficulty sleeping**                                            
Multiple Sclerosis
Organ Transplant
Overactive Bladder/Urinary Incontinence
Overweight or Obese**
Parkinson’s Disease
Take Rx
Vaccines or vaccine preventable diseases**

* Available in ePharma Consumer® 2012 only
** Available in Cybercitizen Health® U.S. 2013 only
Some segments may have lower sample size


For more information about any of these topics, or to learn how to gain access to Manhattan Research’s syndicated consumer studies, please email or learn more here.

Click here for more information about this product—or to learn how to gain access to Manhattan Research’s multi-client nurse studies and advisory services—please email .
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