Vital Physician and Consumer Insights and Analytics

Manhattan Research is a global pharmaceutical and healthcare market research and advisory firm focused on the digital trends shaping the future of consumer and physician marketing.

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Taking the Pulse® U.S. 2012 Now Available

Taking the Pulse® U.S. is Manhattan Research’s annual market research study and syndicated advisory service focused on how U.S. physicians use the Internet, digital media, mobile devices and other technologies for professional purposes and patient interaction. For more information, please visit the study page.

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Health & Pharma Insight

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In the Spotlight

Manhattan Research offers one-page snapshots of eHealth and digital pharma data and insights from the latest consumer and healthcare professional market research:

European Physician Social Media Trends
From Taking the Pulse® Europe
ePharma Consumer® 2011 Data Snapshot
From ePharma Consumer®
Cybercitizen Health® Europe 2011 Data Snapshot
From Cybercitizen Health® Europe

Latest Press Releases [ view all ]

May 10, 2012
New Study Reveals Physicians’ Device and Digital Media Adoption Rapidly Evolving

May 3, 2012
New iPad Rep Report: Docs Who “Tablet Touch” During Details Have Significantly Better iPad Rep Experiences

April 19, 2012
New Manhattan Research Report Benchmarks Digital Health Adoption for Key Patient Audiences

February 14, 2012
Physicians in Europe who Own an iPad Spend More than One-Quarter of Online Time on the Device

Health and Pharma Insight [ view posts ]

Evolving Role of the Pharmacist

We’ve blogged before about increasing interest in the role that pharmacists play in providing patient care and support throughout the treatment continuum. And findings from our ePharma Consumer^® 2011 study of consumer digital pharma trends show that pharmacists are a key source of treatment information, with 43 percent of online U.S. adults reporting that they learn about prescription drugs from pharmacists... Read more.