The latest product from Manhattan Research is designed to address the unique challenges faced by marketers in the medtech industry. Digital MedTech Physician™ explores how physicians use digital channels to learn about medical devices and interact with medtech companies, with the objective of helping companies address strategic opportunities around tech-assisted and digital promotion and service.
The study will also be able to be segmented by target specialist audiences including Cardiac Surgeons, Electrophysiologists, General Surgeons, Interventional Cardiologists, Interventional Radiologists, Neurosurgeons, OB-GYN Surgeons, Orthopaedic Surgeons, Plastic Surgeons and Spinal Surgeons.
Key questions addressed in the research:
- Gauging Digital Integration: To what degree are physicians incorporating digital channels into their professional practices?
- Rep-Relationship: What impact are tablets having on the rep-physician relationship in Medtech?
- Online Promotion: What is the online promotion landscape in Medtech? What are physicians’ attitudes towards online promotional programs?
- Sales Service and Support: How can Medtech best provide product info and value-added services to physicians through online channels?
For more information or to request a full outline of topics covered in the research, please fill out the form below, email
sales@manhattanresearch.com, or call 1.888.680.0800, ext 2.