Manhattan Research produces informative white papers on a variety of eHealth and pharma marketing topics.
European eHealth Landscape
This complimentary download discusses some of the latest trends in how physicians and patients in the UK, Germany, France, Spain and Italy use the Internet and technology for health purposes.
The Absolute, Relative, and Incremental ROI of DTC Digital Marketing
Manhattan Research discusses new formulas for success when measuring DTC digital marketing ROI in today's fragmented media landscape.