ePharma Consumer® 2013: Maximizing Your Brand's Digital Presence
- Understand How Consumers Use Digital Channels for Rx Info and How They Use Pharma Websites and Online Resources
Date & Time
Friday, February 14, 2014
2 p.m. ET
Prioritizing digital investments is crucial to brand investments in 2014.
Smartphones and tablets are key devices for consumers seeking prescription drug information.
Decision Resources is offering an exclusive webinar based on the latest research findings and takeaways from ePharma Consumer® 2013
Join us for a lively discussion as we explore how consumers use digital channels for Rx drug information and how they use pharma websites and online resources:
Digital Rx Info: How are online consumers finding prescription drug information online in 2013?
Multichannel Priorities: How are consumers using various media for Rx information and services?
Outcomes-based Needs: How strong is demand for pharma-provided digital services ‘Beyond the Pill’?
Impact Of Digital Pharma Resources: How strong are indicators of consumer engagement and responsiveness to pharma’s digital initiatives?
There will be a live Q&A after this session.
This is a webinar for clients of the study only. If you are not a client but are interested in becoming a client, please fill out the following form and a representative will contact you: