Manhattan Research’s Taking the Pulse® BRIC explores digital adoption trends of physicians in Brazil, Russia, India and China
September 20, 2012, New York, NY – Pharma companies looking to leverage digital channel to boost sales and marketing initiatives in BRIC markets must refine their understanding of the digital profiles of physicians in these countries. According to the Taking the Pulse® BRIC study from healthcare market research and advisory firm Manhattan Research, physician use of the Internet during the workday is comparatively high in Brazil, moderate in India, and less pervasive in China.
Percentage of online physicians using the Internet during the workday
- Brazil: 76 percent
- India: 41 percent
- China: 25 percent
Percentage of online physicians using the Internet during patient consultations
- Brazil: 34 percent
- China: 8 percent
Among those who use the Internet for professional purposes
“Physicians’ digital professional profiles vary market-to-market, whether we look at the use of mobile devices between consultations and at the point of care, or the kinds of social networks relied on,” said Principal Analyst James Avallone at Manhattan Research. “Country-specific knowledge is needed to prioritize tactics and investments.”
Taking the Pulse® BRIC is a market research and advisory service focused on how physicians in Brazil, Russia, India and China use digital media and devices for professional purposes and pharma interaction, with the objective of helping global marketers assess opportunities for providing content, services and support to physicians online.
Download our Infographic
Global Doctors Digital Dashboard
If you would like to download a complimentary infographic of key trends among global physicians, please visit www.manhattanresearch.com/News-and-Events/eHealth-Data-Snapshots/Digital-Doctors-Global-Dashboard.
About Taking the Pulse® Global 2012
The Taking the Pulse® Global Series explores digital adoption trends among online physicians in Australia (new this year), Turkey (new this year), Brazil, Mexico , Russia, Canada, the United States, Germany, France, Spain, Italy, the United Kingdom, China, South Korea, India, Japan and Taiwan.
For more information, please visit www.manhattanresearch.com/ttpglobal, email email@example.com or call 1.888.680.0800, ext 2.