One Day Seminar to be Held on September 22, 2011
September 7, 2011—Burlington, Mass.—The Competitive Landscape Seminar Series: Oncology, is a one-day seminar addressing current and future trends in the oncology drug market. The seminar will include presentations on a range of industry topics to help pharmaceutical industry executives understand and maximize market opportunities for drugs in this space.
The seminar will feature actionable insights from expert analysts from three Decision Resources Group companies: Decision Resources, BioTrends and Manhattan Research.
Presentation topics include:
- Major Players, Corporate Strategies and Growth Forecasts in Oncology
- The Oncology Drug Pipeline: Will the Potential be Realized?
- Assessing Multinational Brands' Share of Oncology Markets in the BRIC: What Defines Success?
- Maximizing Market Access Opportunities in the EU5 and Minimizing the Effect of Cost Containment; A Focus on Key Oncology Markets
- Estimating Commercially Relevant Cancer Patient Populations: Cancer Epidemiology Methods
- Digital Marketing: Leveraging the Internet and Emerging Technology to Drive Sales
- Assessing the Commercial Potential of Novel Oncology Therapeutics: Strategic Considerations in an Increasingly Complex Market
- Biologics Market Dynamics: Payer and Physician Perception of Biosimilars in Oncology
For more information on the topics that will be discussed, please visit: http://www.competitivelandscapeseries.com/oncology/presentations/
Who Should Attend: Members of the media covering the pharmaceutical industry are invited to attend.
When: September 22, 2011; Registration opens at 8 a.m.; presentations begin at 8:45 a.m.
Where: Boston, Mass.
Who: The seminar will be hosted by Decision Resources Group, one of the world’s leading research and advisory firms focusing on healthcare insights and analysis. Presentation content will be derived from products from Decision Resources, BioTrends and Manhattan Research.
Media Contact:
Media interested in attending the seminar should contact Lisa Osgood at losgood@dresources.com or 781-993-2606 for additional information.