Custom studies explore patient groups, specialties and countries for specific client needs
September 26, 2011, New York, NY – Pharmaceutical and healthcare market research company Manhattan Research announces expanded custom research capabilities for marketing topics, patient groups, physician specialties and geographic regions. Custom research capabilities include, but are not limited to, the following categories:
Tell Us About Your Custom Research Needs
- Benchmarking Non-Personal Promotion
Evaluate the success and physician impact of your specific non-personal promotion initiatives, such as video detailing, tablet-assisted rep interactions, customer service portals, and virtual conferences. Benchmark your program against other pharma company efforts.
- The Patient Online Journey
Take a deep-dive look into the online pathways and behavior of your specific condition group. Topics include adoption and influence for various types of online health resources and tools throughout the treatment continuum, interaction with healthcare professionals, condition-specific topics researched online, and demand for information and services from pharma companies.
- Low Incidence and Hard to Reach Therapeutic Categories
Gain insight to low incidence or hard to reach patients and caregivers across a wide array of therapeutic categories.
- Expanded Physician Global Research
Learn how physicians in key geographic markets use digital media and technology for professional purposes and interaction with pharmaceutical reps and companies. Clients can choose from more than 30 countries, including Turkey, Poland, and Australia.
- Additional Medical Professionals
Understand the market trends of various types of medical professionals across the globe, including dentists, hospital administrators, pharmacists, lab managers, optometrists, technicians, veterinarians, physician assistants, and multiple nursing specialties.
- Rapid Research
Obtain immediate customer feedback on key topics and marketing issues. Designed for clients who have a need for accurate data to ensure confidence on pressing internal decisions.
If you would like to learn more about engaging in a custom research project with Manhattan Research, please contact email@example.com.