Manhattan Research’s Taking the Pulse® BRIC explores digital adoption trends of physicians in Brazil, Russia, India and China
May 31, 2011, New York, NY – According to a new study from Manhattan Research, physicians in the BRIC region - Russia and India in particular - are incorporating social networks and online communities into their professional resource mix. This trend is likely due in part to user-generated content from peers filling a gap in the availability of online clinical resources in some of these high growth pharma markets.
The findings come from the pharmaceutical and healthcare market research company’s Taking the Pulse® BRIC study, just released to clients this month as part of its Taking the Pulse® Global Series. Taking the Pulse® BRIC is a market research and advisory service focused on how physicians in Brazil, Russia, India and China use digital media and technology for professional purposes and to obtain information and services from pharma.
Among physicians who are already online for professional purposes in Russia and India, more than half have used a social network or online community for a professional reason in the past year. Adoption is more moderate in China and Brazil; however physicians in these countries are stronger users of social networking for their work and learning than those in more mature pharma markets such as Canada and Japan.
In addition to filling a vacuum created by the absence of local independent medical publishers, professional communities and social networks allow physicians to connect to their peers in these geographically expansive markets – which was near to impossible to achieve before these networks were available.
“It’s fascinating to watch physician social media in different markets. In the U.S. and Europe, it has grown very slowly mostly because physicians are highly satisfied with the clinical content they already access online,” said Monique Levy, Vice President of Research at Manhattan Research. “However, in less mature content markets – where physicians are still hungry for clinical information and peer knowledge – these networks are thriving.”
Other topics covered in the Taking the Pulse® BRIC research include:
- Digital Doctors: How integrated is the Internet into physicians’ professional activities in these markets? How does this compare to the U.S. or other markets?
- Mobility: How are smart mobile devices changing physicians’ level of connectivity and clinical workflow?
- Internet at Work: In what ways is the Internet impacting clinical practices both during the workday and at the point of care?
- Pharma Interaction: What digital opportunities exist for pharma to interact with physicians online?
- Patient Education: How is the Internet evolving the patient-physician relationship?
Download a Digital Doctors Global Dashboard
If you would like to download a complimentary dashboard of digital physician trends from the Taking the Pulse® Global Series, including BRIC countries, please visit www.manhattanresearch.com/News-and-Events/eHealth-Data-Snapshots/Digital-Doctors-Global-Dashboard.
About Taking the Pulse® BRIC
Taking the Pulse® BRIC is Manhattan Research’s syndicated market research study and advisory service focused on how physicians in Brazil, Russia, India and China use digital media and technology for professional purposes and to obtain information and services from pharma. The study is part of the Taking the Pulse® Global Series - other markets surveyed include Mexico, Canada, South Korea, Japan, Taiwan, Germany, France, Spain, Italy, the United Kingdom and the United States.
For more information about Taking the Pulse® BRIC, please contact email@example.com or call 188.8.131.5275, ext 2.
Learn more about Manhattan Research’s global physician research at www.manhattanresearch.com/ttpglobal.