Physicians across the globe turn to online sources to support clinical decisions throughout the workday

May 7, 2009, New York, NY– Physician consumption of digital information sources for professional purposes is accelerating across the U.S., Europe and Asia, according to pharmaceutical and healthcare market research company Manhattan Research. Doctors across the globe are increasing their reliance on the Internet to access journals, medical references, news, conferences, and continuing medical education, diminishing the relevance of the offline versions of these resources each year. Additionally, physicians in these markets visit online resources at multiple points a day through both computers and mobile devices to support clinical decisions, make recommendations to patients, and stay up-to-date with the latest advances in the medical field.

This outlook of the global physician market comes from Manhattan Research’s recently released suite of Taking the Pulse® studies. The suite is comprised of three studies that provide insight on the latest technology adoption and usage trends among physicians in the U.S., Europe and Asia, respectively.

“Judging by the rapid increase in physician technology adoption we’ve seen over the past five years, we expect to see the Internet overtake its traditional counterparts as the go-to source of professional information for physicians in the near future,” said Mark Bard, President of Manhattan Research. “For pharma, biotech and device companies targeting physicians in the U.S., Europe and Asia, it’s important for their brands to leverage digital channels in promotional efforts to reach the large majority of physicians using the Internet to aid product and treatment decisions throughout the day.”

On May 19, 2009 at 11am ET, President Mark Bard will host a webinar highlighting some of the key global physician channel shifts and will give a holistic view of how digital is evolving physician marketing strategies across the world.

Questions to be answered in the webinar include –

• How does physician technology adoption and integration differ in the U.S., Europe and Asia – and can certain similarities across regions help companies to market more efficiently?
• Discover areas of unmet demand for pharmaceutical promotion - For which online channels do physician demand exceed supply, revealing opportunities for innovative companies to satisfy these unmet needs?
• It’s been said that the sales rep is dead – but is this really true across all industry markets? How is the role of the sales rep evolving in the U.S., Europe and Asia, and how can companies leverage emerging technologies for more efficient sales strategies on a global level?

Register for the Webinar Today!

The Digital Doctor Goes Global
   Tuesday, May 19, 2009 11:00 AM - 11:40 AM ET
   Sign up here: https://www2.gotomeeting.com/register/821006419


About Taking the Pulse® U.S., Europe and Asia
Taking the Pulse® U.S., Europe and Asia are three separate market research and strategic advisory service focused on which technologies physicians have adopted, how they are currently using them, and how they plan to use them in the future. This year’s Taking the Pulse® was conducted in Q1 2009 among a nationally representative sample of 1,900 practicing U.S. physicians, while the Europe and Asia versions were conducted in Q4 2008 and both include a sample of 1,000 practicing physicians. Topics include the Internet, Web 2.0 technologies, email communication, PDAs/smartphones, search engines, detailing/tech-enabled sales reps, patient interaction/education, and digital health infrastructure.

In addition to the data, clients receive strategic deliverables including research reports, client briefings, and access to the Manhattan Research analyst team to answer specific questions.

For additional product and subscription information, please visit www.manhattanresearch.com/products/Physician.aspx or email sales@manhattanresearch.com.