Taking the Pulse® Europe v9.0 Provides Pharma Companies Market Data and Strategic Guidance for Improving Relationships with Physicians
January 25, 2010, New York, NY –
About three-quarters of online European physicians want sales representatives to let them know about their company’s patient education websites so they can recommend them to their patients, according to the Taking the Pulse® Europe v9.0 study from pharmaceutical and healthcare market research company Manhattan Research. The study looks at the online activities and behaviors of physicians in Germany, Spain, France, Italy, and the United Kingdom. It also reveals key trends in how physicians interact with pharma companies online and through electronic detailing.
“Promotional and educational online content can play a valuable role in brand’s marketing mix, but are a wasted effort without effective means to drive customers there,” said Joe Farris, President of Manhattan Research. “Sales reps are a great way to get the word out about these digital resources to key physician targets, and on top of that, the physicians actually want this information. With almost half of online European physicians recommending health websites to their patients, this is an opportunity for pharma companies to become part of the treatment decision-making process.”
Complimentary White Paper
Manhattan Research’s European eHealth Landscape is a complimentary white paper discussing some of the latest trends in how physicians and patients across Europe use the Internet and technology for health purposes. To access the report, please visit www.manhattanresearch.com/research/white-papers/european-ehealth-landscape.aspx
About Taking the Pulse® Europe
Taking the Pulse® Europe is Manhattan Research’s market research and advisory service focused on how physicians across Western Europe use the Internet and technology for clinical purposes and for engaging with pharmaceutical companies. Taking the Pulse® Europe v9.0 was fielded online in Q4 2009 among 1,125 practicing physicians in Germany, Spain, France, Italy, and the United Kingdom.
Taking the Pulse® Europe provides in-depth market research on many other physician technology and digital marketing topics, including email communication, smartphone ownership/mobile activities, online journals, virtual conferences, social networking, online video, health and medical website visitation, search engines, patient education, pharma website visitation, videoconferencing with reps, and electronic detailing. In addition to a comprehensive view of the European physician market, clients can also gain insight into the online resource and communication trends for specific country and specialist segments. For more information, please visit www.manhattanresearch.com/ttpeu