Taking the Pulse® Europe v9.0 is Focused on Uncovering Opportunities for Companies to Connect with Physicians through Technology and Newer Media

February 3, 2010, New York, NY – As mobile devices become more advanced, European physicians are turning to them for a number of uses in their professional practice, according to a recent study by Manhattan Research. About half of online European physicians check email on their mobile devices while nearly four in ten search on a mobile web browser. When it comes to mobile activities for medical content, physicians are currently more likely to conduct straightforward advanced tasks such as reading medical news or checking treatment guidelines, but as physicians’ mobile proficiency continues to increase and as browsing capabilities improve, physicians will begin to perform more complex, interactive activities on these devices, such as social networking and patient monitoring.

“As in the U.S., mobile devices are streamlining the medical profession in Europe by allowing doctors to communicate and access clinical resources throughout the day,” said Joe Farris, President of Manhattan Research. “While the largest current opportunity for connecting with European physicians is through brief, text-based content, there’s future market potential for richer, more engaging mobile interactions.”


Complimentary White Paper
Manhattan Research’s European eHealth Landscape is a complimentary white paper discussing some of the latest trends in how physicians and patients across Europe use the Internet and technology for health purposes. To access the report, please visit www.manhattanresearch.com/research/white-papers/european-ehealth-landscape.aspx.

About Taking the Pulse® Europe
Taking the Pulse® Europe is Manhattan Research’s market research and advisory service focused on how physicians across Western Europe use the Internet and technology for clinical purposes and for engaging with pharmaceutical companies. Taking the Pulse® Europe v9.0 was fielded online in Q4 2009 among 1,125 practicing physicians in Germany, Spain, France, Italy, and the United Kingdom.

Taking the Pulse® Europe provides in-depth market research on many other physician technology and digital marketing topics, including email communication, smartphone ownership/mobile activities, online journals, virtual conferences, social networking, online video, health and medical website visitation, search engines, patient education, pharma website visitation, videoconferencing with reps, and electronic detailing. In addition to a comprehensive view of the European physician market, clients can also gain insight into the online resource and communication trends for specific country and specialist segments. For more information, please visit www.manhattanresearch.com/ttpeu.