Digital MedTech Physician™ study explores how surgeons and other relevant specialties use digital channels to learn about medical devices and interact with medtech companies
August 18, 2011, New York, NY – Pharmaceutical and healthcare market research company Manhattan Research has launched a new study designed to address the unique challenges faced by marketers in the medtech industry. Digital MedTech Physician™, which is now available for subscribing clients, explores how various physician specialties integrate smartphones, iPads and other technologies into their practices, learn about medical devices online and use digital channels for connecting with medtech company reps and services. The objective of the study is to help medtech marketers address strategic opportunities around tech-assisted and digital promotion and service.
Data is available for interventional cardiologists, cardiac surgeons, spinal surgeons, general surgeons, neurosurgeons, orthopedic surgeons, plastic surgeons, OB/GYN surgeons, electrophysiologists and interventional radiologists.
Key questions addressed in the research include:
- Gauging Digital Integration: To what degree are physicians incorporating online channels into their professional practices? What marketing opportunities do mobile, online video and other types of digital media provide?
- Rep-Relationship: What impact are tablets having on the rep-physician relationship in medtech? How do physicians feel about reps using iPads during face-to-face visits?
- Online Promotion: What is the online promotion landscape in medtech? What are physicians’ attitudes towards various kinds of online promotional programs, such as live video detailing?
- Sales Service and Support: How can medtech best provide product info and value-added services, such as patient education, to physicians through online channels?
About Digital MedTech Physician™
Digital MedTech Physician™ was fielded online in Q2 2011 among 824 practicing U.S. physicians. The physicians participating in the 2011 online research study were recruited to the panel via email, mail, fax, and phone to ensure a nationally randomized distribution across the overall sample. To qualify for the survey, physicians had to confirm their area of specialty and perform at least one procedure involving a medical device per month. The final data set is compared to the known national universe of practicing U.S. physicians in the relevant specialties by age, gender, region, practice setting and specialty. Manhattan Research can state with confidence that the research is accurate and reflective of the relevant population of U.S. practicing physicians who use medical devices today.
For more information, please email firstname.lastname@example.org, call 1.888.680.0800, ext 2 or visit www.manhattanresearch.com/digital-medtech-physician.