Manhattan Research’s Cybercitizen Health® U.S. study explores how consumers are managing their health – Webinar October 20 at 2pm ET
October 19, 2011, New York, NY – 26 percent of U.S. adults have used their mobile phones for health information or tools in the past 12 months, according to the new Cybercitizen Health® U.S. 2011 study from pharmaceutical and healthcare market research company Manhattan Research. The Cybercitizen Health® U.S. 2011 study of consumer digital health trends surveyed 8,745 U.S. adults (age 18 and over) online and on the phone in Q3 2011. The mobile health population has more than doubled since 2010, when 12 percent of consumers conducted health activities on their mobile phones.
Information-gathering, whether by searching for health information or consuming health news, remains the most common mobile health behavior. However, there has been an increase in consumers using their mobile phones to manage their care or treatment in the past year. For example, 3 percent of consumers used prescription drug refill or reminder services on their mobile phones in 2010, while 8 percent did so in 2011.
“Growth in mobile health is impressive, but still in line with our and several health stakeholders’ expectations,” said Monique Levy, Vice President of Research at Manhattan Research. “The interesting part is when, how and from where mobile phones are being used. Getting these details will impact the success of mobile investments in 2011 and 2012.”
Sign up for the Cybercitizen Health® U.S. 2011 Webinar – Thursday, October 20 at 2pm ET
On Thursday, October 20 at 2pm ET, Manhattan Research Vice President of Research Monique Levy will host a complimentary webinar about the Cybercitizen Health® U.S. 2011 market research and strategic advisory service. The webinar will also preview some of the key findings from the new study.
To register and learn more, please visit https://decisionresources.webex.com/decisionresources/onstage/g.php?d=761336444&t=a
About Cybercitizen Health® U.S. 2011
Cybercitizen Health® U.S. 2011 was fielded in Q3 2011 among 8,745 U.S. adults (age 18 and over) online and on the phone. More than 80 therapeutic categories are tracked in research, including patient and caregiver populations.
Additional topics covered in the research include:
- How is the health web evolving and how can marketers leverage emerging online health audiences?
- How does search and website behavior differ across the disease and treatment pathway?
- What role is digital health playing at the point of care?
- Do consumers want additional support and services from pharmacists and nurses?
- Is social media adoption for health maturing?
- How advanced are consumers in terms of recording and sharing their health measurements?
- Which pain points related to digital on-going care represent the strongest opportunity for health stakeholders?
For more information, please email firstname.lastname@example.org, call 1.888.680.0800, ext 2 or visit www.manhattanresearch.com/cch.