Manhattan Research’s Cybercitizen Health® U.S. 2012 study explores the latest trends in consumer digital health behaviors – Webinar October 2 at 2pm ET
September 27, 2012, New York, NY
– According to the new Cybercitizen Health® U.S. 2012 study from healthcare market research and advisory firm Manhattan Research, digital health activities are becoming increasingly multiscreen. While online health activities are still primarily desktop or laptop-based in 2012, mobile and tablet health activity adoption continues to accelerate.
Key findings on multiscreen health behaviors from the Cybercitizen Health® U.S. 2012 study include:
- Usage of multiple screens for health activities on the rise: The number of U.S. adults (ages 18+) using mobile phones for health information and tools grew from 61 million in 2011 to 75 million in 2012, and tablet health activity adoption doubled from 15 million to 29 million in the same time period.
- Tablet health activities look promising among older consumers: While usage of tablets for health activities tends to be more popular among younger consumers, older consumers who own the device show promise in this area as well. Nearly half of online consumers aged 55 and older who own or use a tablet are using these devices for health information or tools.
- Multiscreen health users move between devices: Among the 15 percent of online consumers who have three devices (tablets, smartphones and desktops/laptops) and use at least one of them for a health activity, 60 percent are using all three screens for online health information and tools.
"Growing ownership of connected devices and the access to digital health tools and information they provide is helping to drive the broader shift from intermittent to continuous care," said Monique Levy, Vice President of Research at Manhattan Research. "This trend shows vast potential for changing key dynamics of healthcare delivery, including patient engagement, provider involvement, and how preventive care is incentivized."
Cybercitizen Health® U.S. surveyed 8,745 U.S. adults via landline, mobile phone, and online in Q3 2012, and covers multiple consumer health and digital topics, including evolving health touch points such as pharmacists and retailers, social media, remote care, and Internet reliance throughout the patient journey.
Upcoming Webinar! Cybercitizen Health® U.S. 2012 – Tuesday, October 2 at 2:00pm ET
Vice President of Research Monique Levy is hosting a webinar October 2nd at 2pm ET for those interested in learning more about Cybercitizen Health® U.S. as well as highlights from the new data. Register today!
About Cybercitizen Health® U.S. 2012
Cybercitizen Health® U.S. is Manhattan Research’s annual market research study and syndicated advisory service benchmarking how U.S. consumers use the Internet, digital media, mobile devices and other technologies for health. The data can be segmented across a variety of target therapeautic audiences, including diagnosed patients, patients on Rx, caregivers and info seekers.
Key topics covered in the research include:
- Technology profile and digital behaviors
- Health touch points and resource mix, including pharmacists and retailers
- Influence of digital on health decisions
- Internet reliance throughout the patient journey
- Health-related social media
- Smartphone and tablet health activities
- Remote health monitoring and patient portals
- Health websites and newsletters
For more information, please visit www.manhattanresearch.com/cch