Manhattan Research’s Second Version of its Asian Physician Research Complements the U.S. and European Studies to Give Pharma Companies a More Holistic View of the Global HCP Market
June 27, 2010 – New York, NY —Pharmaceutical and healthcare market research company Manhattan Research releases the second iteration of Taking the Pulse® Asia, its study that explores the professional resource mix and digital behaviors and attitudes of physicians in Japan, China, South Korea, Taiwan, and India. The research also looks at physician media and device preferences, as well as how the Internet has affected physician relationships with pharmaceutical companies. Taking the Pulse® Asia is based on in-depth interviews with over 1,100 physicians across Asia.
Key topics covered in the research include:
Online and Offline Professional Information Sources: Online and offline information sources used, including textbooks, journals, conferences, CME, reps, and search engines
Mobile Technology Adoption: Handheld device adoption and attitudes; professional activities conducted on the smartphone
Online User-generated Content: Use of physician-only communities, message boards, and blogs
General Access and Technology Profile: Practice technology profile; frequency of Internet use; frequency of professional activities conducted online and offline
Patient Interaction and Education: Patients bringing information into the doctor’s office; websites recommended to patients; types of patient education sources of interest
Digital Interaction with Pharma and Healthcare Companies: Top pharma properties; website features of interest; HCP service portals; electronic detailing; electronic sampling
“Our goal in this study is to round out the global picture of physician technology adoption for our biopharma clients by expanding the Taking the Pulse® study beyond the U.S. and Europe,” said Meredith Ressi, VP of Research for Manhattan Research. “For pharma, biotech and device companies targeting physicians in the U.S., Europe and Asia, it is clear that brands have the opportunity to leverage digital channels in promotional efforts. Physicians around the globe are using the Internet to aid product and treatment decisions throughout the day.”
About Taking the Pulse® Asia v10.0
Taking the Pulse® Asia was conducted in 2010 among 1,111 practicing physicians in Japan, China, South Korea, Taiwan, and India.
Healthcare and pharmaceutical marketers and other industry stakeholders use Taking the Pulse® Asia to examine technology, media, channel, and promotional mix strategies as well as to benchmark their performance against industry competitors. Clients also have access to Manhattan Research’s global healthcare analyst team for specific questions and custom segmentations.
For additional product and subscription information, please email email@example.com, call 1.888.680.0800, ext. 2, or visit www.manhattanresearch.com/products/physician/asia.aspx.