Taking the Pulse® Europe v10.0 explores the growing importance of mobile, patient education, social, and online video in the European physician landscape

January 11, 2011, New York, NY – Pharmaceutical and healthcare market research company Manhattan Research releases its latest Taking the Pulse® Europe study, which explores how physicians in Germany, Spain, France, Italy, and the United Kingdom use the Internet and technology for their practices and professional purposes. The research also provides data on physician behaviors and preferences regarding their interaction with pharmaceutical companies and sales reps. This year’s Taking the Pulse® Europe v10.0 features expanded research sections on patient education, social, online video, and mobile, including adoption of iPads and other tablets.

Key findings from the Taking the Pulse® Europe study are:

• Mobile is playing an increasingly important role in the healthcare professional landscape in Europe. As in the U.S., smartphone adoption is on the rise, with 69% of online physicians in Germany, Spain, France, Italy, or the United Kingdom owning these devices.
• While most online European physicians are generally comfortable reading professional materials in English and visit various U.S. websites, the majority of physicians visit pharma websites from their own country rather than U.S.-based ones when looking for pharma product information.
• Patient education is also an area of interest for physicians in 2011. Most online European physicians share patient education materials with their patients and more than half recommend websites to them.
• Physician social networking has experienced strong growth in Europe in the past year – one-quarter of online European physicians used closed professional online communities in 2010.

Manhattan Research Goes Global – Now 15 Countries in Taking the Pulse® Research Series New Countries – Brazil, Mexico, Russia, and Canada

In response to overwhelming client demand for research in emerging markets, Manhattan Research will expand its physician research global footprint and offer its Taking the Pulse® study for 15 countries. The company already provides data and insights on the technology utilization, professional resource mix, and pharma relationship of physicians in the U.S., Germany, France, Spain, Italy, the UK, China, South Korea, India, Japan, and Taiwan – and will add Brazil, Mexico, Russia, and Canada to the research lineup in 2011.

If you’d like to submit comments and feedback or learn more about our global physician research, please email sales@manhattanresearch.com or call 1.212.255.7775, ext 2.

Complimentary Taking the Pulse® Europe Data Snapshot
If you’d like to download a complimentary one-page snapshot of select data and insights from Taking the Pulse® Europe, please visit www.manhattanresearch.com/research/data-snapshots/europe-physician-digital-trends-data-snapshot.aspx.

About Taking the Pulse® Europe v10.0
Taking the Pulse® Europe v10.0 was fielded online in Q4 2010 among 1,224 practicing physicians in Germany, Spain, France, Italy, and the United Kingdom. For more information, please email sales@manhattanresearch.com, call 1.888.680.0800, ext 2, or visit www.manhattanresearch.com/ttpeu.