Taking the Pulse® Europe v8.0 Service Gives Insight to Latest Technology Trends Among European Physicians

January 22, 2009, New York, NY – Manhattan Research, a global healthcare and pharmaceutical market research company, today announced the release of Taking the Pulse® Europe v8.0, its European physician study and strategic advisory service. It offers in-depth market data and analysis of how physicians across Western Europe integrate the Internet and technology into their practises. Taking the Pulse® Europe also looks at key trends in pharma company/sales rep interactions and electronic detailing.

According to the study, European physicians are more reliant than ever on technology – over 80% who are online reported that the Internet is essential to their practice. On the Web 2.0 front, physician-only social networks potential is high, with nearly two-thirds of online physicians interested in joining this type of community. Also, about two-thirds of physicians online use Wikipedia as a medical resource monthly or more often – and they’re even recommending it to patients.

Most Visited Physician Websites in 2008

Country                      Website
United Kingdom      British Medical Journal (BMJ.com)
Germany                   DocCheck (doccheck.com)
France                       Univadis (univadis.fr)
Spain                         Diario Medico (diariomedico.com)
Italy                            Ministero della Salute (ministerosalute.it)

Among physicians using the Internet for professional purposes

Taking the Pulse® Europe v8.0 was fielded in Q4 2008 among 1,000 European practising physicians from the United Kingdom, Germany, Spain, Italy, and France. For more information, visit www.manhattanresearch.com/products/physician/EUphysicians.aspx

To download Manhattan Research’s complimentary European Opinion Leader Roundtable, visit www.manhattanresearch.com/research/roundtables/european-roundtable-2008.aspx