The mobile revolution has already been in full swing among physicians for the past few years, but not until now have we seen real pick up among consumers. As of Q3 2011, 26 percent of the U.S. adult population is using mobile phones for health information and tools. Still, consumer mobile health is fairly early in the game and centers more around information-gathering rather than using devices to support care. The most exciting days of mobile health are yet to come as we’ll see mobile health bring about real healthcare changes by motivating behaviors and enabling on-going care and tracking.
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Manhattan Research’s
Cybercitizen Health® U.S. study has been tracking consumer digital health trends for more than ten years. The 2011 version surveyed 8,745 U.S. adults (age 18 and over) online and on the phone in Q3 2011. Digital health profiles are available for 80+ therapeutic categories.
Manhattan Research, a Decision Resources Group company, conducts annual research studies covering digital health trends among healthcare professionals and consumers in the Americas, Europe, and Asia.