To make the most of digital budgets, many companies are looking to leverage their experience and knowledge marketing to physicians as a starting point for connecting with nurse and NP audiences. Healthcare market research and advisory firm Manhattan Research recently released its latest Taking the Pulse® Nurses study focused on digital adoption and behaviors of U.S. nurses and PAs, which can help marketers understand key similarities and differences among these distinct HCP audiences.
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Taking the Pulse® Nurses is Manhattan Research’s annual market research study and syndicated advisory service focused on how U.S. nurses, advanced practice registered nurses (APRNs) and physician assistants (PAs) use the Internet, digital media, mobile devices and other technologies for professional purposes, pharma communication and patient interaction.
The study is fielded online annually in Q2 among over 1,000 U.S. practicing nurses and PAs. Nurse practitioner (NP) data is available as a subsegment of APRNs.
Key topics addressed in the research:
- Device ownership, access and new digital experiences
- Growing reliance on the mobile screen
- Professional resources across channel
- Digital resources and devices used during the workday
- HCP pain points (such as performing tasks during and between patient consultations)
- HCP social networks and user-generated content
- Online video
- Communication and interaction with patients (such as email and patient education material)
- Electronic health records (EHR) and electronic prescribing (e-prescribing)
- Digital interactions with pharma
For more information or to request a full outline of topics covered in the research
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