ePharma Consumer® is Manhattan Research’s market research study and syndicated advisory service exploring how consumers use digital channels to learn about prescription drugs and interact with pharma companies.
This complimentary Data Snapshot is just an example of one of the reports included in ePharma Consumer® - ten of which are included with a subscription.
Complete the form below to download the data snapshot:
ePharma Physician® is fielded online annually in Q2 among more than 1,700 U.S. physicians who are ePharma Physicians, or who use digital channels for pharma resources and connecting with reps. For additional information, please visit www.manhattanresearch.com/epc, contact email@example.com, or call 1.888.680.0800, ext. 2.
Key topics covered in ePharma Consumer® 2011 include:
- Tablet Reps: How is the rep relationship evolving and what role are tablets playing?
- Online Promotion: How has the online promotion landscape changed, and which types of programs garner the largest audience?
- Product Info Seeking: Which offline and online sources – including pharma customer service channels – do physicians use to find Rx info and how does this vary across product maturity?
- Value-Added Services: How strong of an opportunity do patient education, financial assistance and online sampling represent for pharma marketers?
Manhattan Research conducts annual research studies covering eHealth trends among healthcare professionals and consumers in the Americas, Europe, and Asia. Broad research can be segmented by target specialist and therapeutic audiences.