ePharma Physician® v11.0 Data Snapshot

ePharma Physician® is Manhattan Research’s market research study and syndicated advisory service exploring adoption of digital channels for prescription drug information, including through various types of online promotion programs and customer service options from pharma companies. Tablet-assisted face-to-face sales interactions and their impact on clinical decisions and satisfaction are also assessed.

This complimentary Data Snapshot is just an example of one of the reports included in ePharma Physician® v11.0 - ten of which come with a subscription.

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ePharma Physician® is fielded online annually in Q2 among more than 1,700 U.S. physicians who are ePharma Physicians, or who use digital channels for pharma resources and connecting with reps.

Key questions addressed in the research

• Tablet Reps: How is the rep relationship evolving and what role are tablets playing?
• Online Promotion: How has the online promotion landscape changed, and which types of programs garner the largest audience?
• Product Info Seeking: Which offline and online sources – including pharma customer service channels – do physicians use to find Rx info and how does this vary across product maturity?
• Value-Added Services: How strong of an opportunity do patient education, financial assistance and online sampling  represent for pharma marketers?