Welcome to the new Manhattan Research podcast series, eHealth Trends.
Podcast episodes are produced monthly, and free subscriptions are available immediately via iTunes. We welcome your feedback and suggestions for future episodes! Email us at podcast@manhattanresearch.com.
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Episode Forty-Eight: Comparing eHealth in the U.S. and Europe
Maureen Malloy, Senior Healthcare Analyst
Senior Healthcare Analyst Maureen Malloy discusses new findings from Manhattan Research’s Cybercitizen Health® and Cybercitizen Health® Europe studies focused on consumer eHealth adoption and behavior.
(4.5 minutes)
Episode Forty-Seven: Dial It In
Amanda Keylor, Senior Healthcare Analyst
Senior Healthcare Analyst Amanda Keylor follows up last month's podcast with an episode focused on consumer use of mHealth.
(3.5 minutes)
Episode Forty-Six: Something Wicked This Way Comes
Amanda Keylor, Senior Healthcare Analyst
Senior Healthcare Analyst Amanda Keylor explores new developments in the mHealth landscape.
(4.5 minutes)
Episode Forty-Five: Video Detailing 2010
Monique Levy, Vice President of Research
Vice President of Research Monique Levy reviews a few critical trends around video detailing and its role in the pharma-physician relationship.
(4.5 minutes)
Episode Forty-Four: Key Highlights from Taking the Pulse® Nurses v10.0
Monique Levy, Vice President of Research
Vice President of Research Monique Levy covers highlights from the recent Taking the Pulse® Nurses study of digital trends among U.S. nurses and PAs.
(4 minutes)
Episode Forty-Three: Physician Use of Social Media
James Avallone, Senior Digital Healthcare Analyst
James Avallone discusses Manhattan Research's upcoming physician social media report.
(4 minutes)
Episode Forty-Two: Unbranded Websites
Maureen Malloy, Senior Healthcare Analyst
Maureen Malloy discusses consumer demand for pharma-sponsored unbranded websites
and the opportunities they can provide for marketers.
(4 minutes) Transcript
Episode Forty-One: The iPad's Potential with Physicians
Miranda Manganaro, Research Manager
Miranda Manganaro discusses the implications of the iPad for the physician marketplace.
(5 minutes) Transcript
Episode Forty: HIMSS 2010 Overview
Erika S. Fishman, Senior Director of Research
Erika S. Fishman reviews the HIMSS 2010 conference that took place on March 1-4 in Atlanta.
(3.5 minutes) Transcript
Episode Thirty-Nine: Health Influence Mapping
Monique Levy, Vice President of Research
Monique Levy discusses the relative influence of various health sources on consumer health decisions and actions.
(5 minutes)
Episode Thirty-Eight: EU vs. US Physicians
Miranda Manganaro, Research Manager
Miranda Manganaro discusses differences between European and US physicians when it comes to technology adoption and behavior.
(3.5 minutes) Transcript
Episode Thirty-Seven: Health IT Update
Erika S. Fishman, Senior Director of Research
Erika S. Fishman discusses the Health Information Technology for Economic and Clinical Health (HITECH) Act.
(3 minutes) Transcript
Special Edition: ePharma Summit Interview with Monique Levy
Monique Levy, Vice President of Research
Monique Levy discusses digital health trends with ePharma Summit as a preview for the conference.
Episode Thirty-Six: eHealth Consumers in Europe
Meredith Ressi, President
Meredith Ressi discusses the latest trends in how consumers use technology for health in Europe from Manhattan Research's Cybercitizen Health® Europe study.
(3 minutes) Transcript
Episode Thirty-Five: Cybercitizen Health® Key Findings
Monique Levy, Vice President of Research
Monique Levy reviews some of the key findings from Manhattan Research's latest Cybercitizen Health® study, including online video and the influence of various media on health and treatment decisions.
(4 minutes)
Episode Thirty-Four: Physicians 2012 Preview
Monique Levy, Vice President of Research
Monique Levy shares highlights from her report on how physician use of emerging technologies such as mobile and social media will evolve in 2012.
(5 minutes)
Episode Thirty-Three: Taking the Pulse® Nurses Overview
Mark Bard, Co-founder
Mark Bard looks at how nurses use the Internet and other technologies in their professions and in interacting with pharma companies from the new Taking the Pulse® Nurses study.
(4 minutes)
Episode Thirty-Two: The FDA and Search Engine Marketing
Maureen Malloy, Senior Healthcare Analyst
Maureen Malloy overviews the April 2009 FDA crackdown of pharmaceutical search ads and the industry's reaction.
(5 minutes) Transcript
Episode Thirty-One: The CDC Gets Social
Amanda Keylor, Senior Healthcare Analyst
Amanda Keylor reviews how the Centers for Disease Control (CDC) leverages social media for outreach and engagement.
(4 minutes) Transcript
Episode Thirty: Smartphones and Applications
Amanda Keylor, Senior Healthcare Analyst
Amanda Keylor discusses the growing market of smartphone owners and innovative mobile applications for health.
(4 minutes)
Episode Twenty-Nine: HIMSS 2009 Conference Recap
Erika S. Fishman, Senior Director of Research
Erika S. Fishman recaps her experiences at the HIMSS 2009 conference this past April in Chicago.
(3.5 minutes) Transcript
Episode Twenty-Eight: Physician Use of Technology in Asia
Mark Bard, Co-founder
Mark Bard discusses the latest research on how physicians across Asia are using the Internet and other technologies for their practice.
(5.5 minutes)
Episode Twenty-Seven: Global mHealth
Amanda Keylor, Senior Healthcare Analyst
Amanda Keylor reviews the global mobile health market and how mHealth is changing lives across the world.
(4.5 minutes)
Episode Twenty-Six: Medications and the Economy
Amanda Keylor, Senior Healthcare Analyst
Amanda Keylor discusses the effect of the economy on consumers and medication - and how ePharma strategies can help.
(3.5 minutes)
Episode Twenty-Five: eHealth Predictions for 2009
Meredith Ressi, President
Meredith Ressi gives her predictions on what to expect for the year ahead in eHealth.
(4.5 minutes)
Episode Twenty-Four: Twitter for Health?
Meredith Ressi, President
Meredith Ressi covers the impact of Twitter on health and marketing.
(5.5 minutes)
Episode Twenty-Three: Health 2.0 Conference Recap
Meredith Ressi, President
Meredith Ressi reviews the latest health 2.0 application and usage trends.
(5.5 minutes)
Episode Twenty-Two: Cybercitizen Health® Europe v8.0 Overview
Amanda Keylor, Senior Healthcare Analyst
Amanda Keylor reviews trends around how European consumers are using the Internet for health and medical information.
(3.5 minutes)
Episode Twenty-One: Physician Use of Mobile Devices
Erika S. Fishman, Senior Director of Research
Erika S. Fishman details different types of mobile applications used by physicians
(3.5 minutes)
Episode Twenty: Trends in DVR Ownership and Ad Recall
Meredith Ressi, President
Meredith Ressi discusses DVR ownership and ad recall trends.
(4 minutes)
Episode Nineteen: Physician Social Networks
Meredith Ressi, President
Meredith Ressi talks about the latest trends in online physician communities.
(5 minutes)
Episode Eighteen: Physicians Using Technology in the Practice
Mark Bard, Co-founder
Mark Bard discusses the latest findings from the physician research on physician use of technology in the practice.
(7 minutes)
Episode Seventeen: Physicians E-mailing Patients
Erika S. Fishman, Senior Director of Research
Erika S. Fishman discusses the growing trend of physicians emailing with their patients.
(4.5 minutes)
Episode Sixteen: Zagat Comes to the Pharmacy?
Meredith Ressi, President
Consumer ratings for prescription drugs are one of the most popular "Health 2.0" features today.
(7 minutes)
Episode Fifteen: The Future of the PHR
Mark Bard, Co-founder
Are consumers interested in using a personal health record (PHR)?
(6 minutes)
Episode Fourteen: ePharma Consumer Part 2
Mark Bard, Co-founder
A look at consumer use of pharmaceutical product sites.
(5 minutes)
Episode Thirteen: ePharma Consumer Part 1
Mark Bard, Co-founder
Which pharmaceutical product sites are most successful?
(5 minutes)
Episode Twelve: Online Social Networks
Meredith Ressi, President
A look at the most popular health-related social networks, and who is using them today.
(5 minutes)
Episode Ten: Personal Health Records
Erika S. Fishman, Senior Director of Research
An overview of new personal health record products and consumer demand for PHRs today.
(4 minutes)
Episode Nine: Marketing to Hispanic Consumers Online
Erika S. Fishman, Senior Director of Research
Use of the Internet among Hispanic consumers in the U.S.
(7 minutes)
Episode Eight: Age of Physicians
Meredith Ressi, President
Meredith Ressi talks about how physicians young and old are using technology to gather clinical information.
(5 minutes)
Episode Seven: iPod Ownership
Meredith Ressi, President
How many U.S. adults own an iPod, and is podcasting a viable marketing opportunity?
(4 minutes)
Episode Six: Yahoo! and MSN
Jessica Maginsky, Research Manager
Jessica Maginsky explores the potential impact of a Yahoo-MSN search engine merger on today's eHealth Consumers.
(4 minutes)
Episode Five: Physician Research Overview
Mark Bard, Co-founder
In this episode, Mark Bard discusses the latest findings about physician use of the Internet for practice information.
(3.5 minutes)
Episode Four: Product Sites
Mark Bard, Co-founder
Mark Bard discusses the next generation of product sites.
(6.5 minutes)
Episode Three: ePrescribing Initiative
Erika S. Fishman, Senior Director of Research
A look at the National ePrescribing Patient Safety Initiative (NEPSI).
(5.5 minutes)
Episode Two: Health 2.0
Meredith Ressi, President
Consumer use of blogs, podcasting, social networking and online video for health information.
(5.5 minutes)
Episode One: Search Engines
Meredith Ressi, President
Consumer use of blogs, podcasting, social networking and online video for health information.
(5.5 minutes)
We hope you enjoy the eHealth Trends podcasts.As always, we welcome your suggestions for future episodes.