Manhattan Research offers Physician Brand Support Packages for 25+ specialist audiences. Physician Brand Support Packages provide a detailed overview of how a key specialist audience uses digital channels for professional purposes and pharma interaction.
Physician Brand Support Packages are based on the findings from Manhattan Research’s Taking the Pulse® U.S. and ePharma Physician® studies. Each package is tailored to a specific client’s needs and can include:
For a free Digital Snapshot of a physician specialist audience, email sales@manhattanresearch.com with the specialty group of your choice (max of 3 groups per request).
Topic areas explored in this physician research include:
- Smartphones and tablets
- Professional resources used
- Social networking
- Online video
- Electronic health records
- Digital at point of care
- Online pharma promotions
- Electronic detailing
- iPad Reps
- Rx info seeking
- HCP service portals
Physician Brand Support Packages are available for:
Allergy and Immunology
Anesthesiology**
Cardiology & Cardiovascular Surgery
Dermatology
Emergency Medicine
Endocrinology
Gastroenterology
Hospitalists
Infectious Disease/HIV Physician
Nephrology
Neurology
OB/GYN
Oncology – Hematology
Oncology – Medical
Ophthalmology
PCPs (Family Practice, General Practice, and Internal Medicine)
Pediatrics
Plastic Surgery**
Pain Management
Psychiatry
Pulmonology
Radiology
Retinal Specialist*
Rheumatology
Surgery – General
Surgery – Ophthalmology
Surgery – Orthopedic
Urology
* Available in Taking the Pulse® U.S. 2012 only
** Available in ePharma Physician® 2012 only
Some segments may have lower sample size
For more information about any of these topics, or to learn how to gain access to Manhattan Research’s syndicated physician studies, please email
sales@manhattanresearch.com.