Manhattan Research offers in-depth research modules on important trends in physician and consumer use of digital media and technology for health. The reports draw from interviews conducted with thousands of physicians and consumers about their behaviors, attitudes, and future interests as it relates to their use of the Internet and other technologies for health and treatment decisions. Each PDF report includes a written analysis, supporting graphs and data, and strategic takeaways.
Consumer Topics
For detailed information about each report, please visit the below product pages.
Digital Health 2012
Online health has advanced significantly over the past decade: in 2011, 173 million U.S. adults used the Internet for health information and tools, up from 63 million in 2002. Although online content on websites discoverable via general search engines is still the mainstay of the digital health landscape as it was ten years ago, adoption of new media has gained critical mass. Online health video, health-related social media, and the use of mobile devices for health have evolved rapidly, adding complexity to the marketing digital landscape.
Purchasing Information
To purchase a report, please email sales@manhattanresearch.com or call 1.888.680.0800, ext. 2.
Manhattan Research conducts annual research studies covering eHealth trends among healthcare professionals and consumers in the Americas, Europe, and Asia. Broad research can be segmented by target specialist and therapeutic audiences. For more information please contact sales@manhattanresearch.com or call 1.888.680.0800, ext 2.