Vice President of Research Monique Levy explores consumer demand for online health video and the impact of this format on health behavior. Levy also discusses where consumers watch health video and which genres they prefer, as well as the challenges and opportunities in leveraging YouTube.
For more information, please email sales@manhattanresearch.com or submit the form below:
Topics Covered:
Benchmarking the Adoption and Impact of Consumer Online Health Video
- Percentage of ePharma Consumers watching online health video in 2009
- Frequency with which online video viewers watch online health video as part of their health information searching session
- Reasons why ePharma Consumers don’t watch online health video, or don’t watch more often
- Actions performed after watching online health video
- Comparative demographic characteristics of online health video viewers
Online Health Video Consumption Patterns
- Genres of online health video ePharma Consumers watch and are interested in watching
- Adoption and interest in online health video showcasing online patient
testimonials and doctors
- Websites on which online video viewers watch prescription drug commercials
- Channels and websites consumers use to watch online health video
- Use of search boxes on YouTube and other emerging websites for health searches
- Trust of online health video on various websites and channels
Strategies and Tactics to Harness Online Health Video
Manhattan Research's reports cover important trends in physician and consumer use of digital media and technology for health. The reports draw from interviews conducted with thousands of physicians and consumers about their behaviors, attitudes, and future interests as it relates to their use of the Internet and other technologies for health and treatment decisions. Each PDF report includes a written analysis, supporting graphs and data, and strategic takeaways. For more information about reports from Manhattan Research, please visit here, email
sales@manhattanresearch.com or call 1.888.680.0800, ext 2.