E-Empowered Consumers

Managing one’s health – both from a treatment choice perspective and a cost perspective – is a growing concern for most Americans, especially with the rising incidence of chronic illness and the recent economic downturn. At the same time, it is widely known that most U.S. adults use the Internet to look up health and medical information. As a result, a key issue for many health stakeholders in 2011 is determining the extent to which the health web influences health decisions and behavior, rather than just adding to consumers’ knowledgebase. In this report, Senior Healthcare Analyst Maureen Malloy discusses the E-Empowered Consumer population, including key trends and outlook for future growth of this segment.

Key questions addressed in the report:

• To what degree is the health web influencing consumers’ health decisions and behaviors?
• What is the profile of E-Empowered Consumers – those U.S. consumers whose decisions and behaviors are influenced by the health web?
• What are good examples of digital tools and services in the market that can support E-Empowered Consumers?

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Topics Covered:

Benchmarking the E-Empowered Consumer Audience

• Growth in population of U.S. adults online for health between 2002 and 2010 
• E-Empowered Consumer market sizing
• E-Empowered drivers and barriers

Profiling E-Empowered Consumers

• Comparing E-Empowered Consumers to non E-Empowered Consumers
• Technology adoption and online activities among E-Empowered Consumers
• Share of each segment that is E-Empowered
• Therapeutic categories most likely to be E-Empowered

E-Empowered Consumers’ Online Behavior and the Patient-Physician Relationship

• Online health info seeking throughout treatment continuum
• Use of mobile devices for health purposes
• Adoption of mHealth activities
• Adoption of online activities related to the physician relationship
• Physician attitude toward patients discussing online information during consults

Digital Tools and Services Supporting E-Empowered Consumers

Manhattan Research's reports cover important trends in physician and consumer use of digital media and technology for health. The reports draw from interviews conducted with thousands of physicians and consumers about their behaviors, attitudes, and future interests as it relates to their use of the Internet and other technologies for health and treatment decisions. Each PDF report includes a written analysis, supporting graphs and data, and strategic takeaways. For more information about reports from Manhattan Research, please visit here, email sales@manhattanresearch.com or call 1.888.680.0800, ext 2.