Each Therapeutic Segmentation Modules (TSM) is a comprehensive profile of a therapeutic market segment and its adoption of digital media and technology for health and treatment information. Clients will receive a complete segmentation from the current Cybercitizen Health® Europe data set relevant to their particular target audience.
Cybercitizen Health® Europe surveys consumers in the United Kingdom, France, Germany, Spain, and Italy about their use of the Internet, mobile devices, and other technologies for health.
Acid Reflux- Chronic Heartburn
Acne
Acute pain
Parent to child with ADD-ADHD
Allergies
Angina
Anxiety disorders or Social Phobia
Any type of Arthritis
Osteoarthritis (General arthritis)
Rheumatoid arthritis
Arrhythmia
Asthma
Caregivers
Cancer
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Chronic Pain
Depression
Diabetes
Type 2
Erectile Dysfunction info seeker
Heart Disease
High Cholesterol
Hypertension - High Blood Pressure
Insomnia-Sleep Disorder
Irritable Bowel Syndrome
Migraine
Osteoporosis
Psoriasis
Stroke Info Seekers
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Possible Segments Include:
- Patients: Adult age 18+ who has been diagnosed with condition.
- Taking Rx: Adult age 18+ who is taking a prescription to treat the disease or condition.
- Caregivers: Adult age 18+ who said they are a caregiver to someone who has a given condition.
- In Household: An adult age 18+ who reports that someone in their household has the named condition. In household and caregivers are NOT mutually exclusive.
- Info Seekers: An adult age 18+ who has researched the named condition online in the past 12 months.
Some segments may have lower sample
Key Questions Addressed in the Research
- Multiscreen Online Health Behavior: How advanced are EU consumers in terms of their digital health behaviors across devices?
- Health Information Discovery Online: Which pathways and devices do consumers use to actively seek out online health information, as well as how do they casually come across this content?
- Online Health Media Mix: Which types of online health resources and media do consumers use and to what extent do they rely on global websites?
- Pharma Online Touch Points: Which types of online information and services do consumers want from pharma and where do they want to access these resources?
For additional segmentation module product and purchasing information, please contact sales@manhattanresearch.com or call 1.888.680.0800, ext 2.