Each Therapeutic Segmentation Modules (TSM) is a comprehensive profile of a therapeutic market segment and its adoption of digital media and technology for health and treatment information.
Acid Reflux/Chronic Heartburn
Acne
ADD/ADHD
Parent to child with ADD/ADHD
Age-related Macular Degeneration**
Allergies
Nasal Allergies
Parent to child with allergies
Types of allergy treatments:
A prescription nasal spray
A prescription pill
An over-the-counter (OTC) nasal spray
An over-the-counter (OTC) pill
Types of allergies:
Food allergies
Insect venom
Medications
Rubber or latex
Child has allergy to:*
Food allergies*
Insect venom*
Medications*
Alzheimers Disease*
Angina
Arthritis
Osteoarthritis (General Arthritis)
Rheumatoid Arthritis
Moderate RA
Seeing Rheum to treat RA
Arrhythmia
Asthma
Diagnosed with allergic asthma**
Parent of child with allergic asthma**
Severity of asthma symptoms:**
Mild**
Moderate**
Atrial fibrillation
Bipolar Disorder
Birth Control/Oral Contraceptives
Caregiver*
Cancer
Breast Cancer
Prostate Cancer*
Skin Cancer
Cancer Treatments:
Chemotherapy*
Radiation therapy*
Surgery
Chronic bronchitis*
Chronic Obstructive Pulmonary Disease (COPD)
Chronic Pain
Chronic kidney disease*
Crohn's Disease
Cystic Fibrosis*
Depression
|
Diabetes
Type 1 Diabetes
Type 2 Diabetes
Blood glucose monitor
Diet and exercise
Oral anti-diabetic agent
Insulin injections
Dx with Diabetic Retinopathy*
Emphysema
Epilepsy
Erectile Dysfunction
Fibromyalgia
Generalized Anxiety Disorder
Glaucoma
Gout
Heart Attack
Heart Disease
Hepatitis C
High Cholesterol
Hormone Replacement Therapy
HIV/AIDS
HPV*
Hypertension or High Blood Pressure
Insomnia or Sleep Disorder
Irritable Bowel Syndrome
Low testosterone*
Menopause
Menopause Symptoms
Moderate to severe hot flashes
Migraine
Multiple Sclerosis
Meningitis*
Osteoporosis
Overactive Bladder or Urinary Incontinence
Overweight/Obese
Organ transplant recipient
Parkinsons Disease*
Psoriasis
Mild
Moderate*
Restless Leg Syndrome*
Rx taker*
Smoker
Smoking cessation
Stroke
Vaccines or vaccine preventable diseases
* Available in ePharma Consumer® 2012 only
** Available in Cybercitizen Health® U.S. 2012 only
Some segments may have lower sample size
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Possible Segments Include:
- Patients: Adult age 18+ who has been diagnosed with condition.
- Taking Rx: Adult age 18+ who is taking a prescription to treat the disease or condition.
- Caregivers: Adult age 18+ who said they are a caregiver to someone who has a given condition.
- Info Seekers: An adult age 18+ who has researched the named condition online in the past 12 months.
Key Topics Addressed in the Research
- Technology profile and digital behaviors
- Health touch points and resource mix, including pharmacists and retailers
- Influence of digital on health decisions
- Internet reliance throughout the patient journey
- Health-related social media
- Smartphone and tablet health activities
- Remote health monitoring and patient portals
- Health websites and newsletters
- Use of digital media for prescription drug info
- Online Rx research behavior
- Influence of online Rx research on discussing medication with HCP
- Demand for various types of online patient resources across the treatment continuum
- Demand for online patient resources from pharma vs. other sources
- Adoption of various types of online pharma resources
- Use and interest in patient support programs
- Interest in connecting with pharma brands through various online platforms and networks
- Patient exposure to various types of health education resources at the doctor’s office
- Opportunities for pharma to provide supportive services to patients at the doctor’s office
For additional segmentation module product and purchasing information, please contact
sales@manhattanresearch.com.