Each Therapeutic Segmentation Modules (TSM) is a comprehensive profile of a therapeutic market segment and its adoption of digital media and technology for health and treatment information.
Acid Reflux/Chronic Heartburn
Acne
ADD/ADHD
-Parent of a child with ADD/ADHD
Age-related Macular Degeneration
Allergies
-Nasal Allergies
-Parent of a child with allergies
-Treatment for allergies
-A prescription pill
-A prescription nasal spray
-An over-the-counter (OTC) pill
-An over-the-counter (OTC) nasal spray
-Allergy to food
-Allergy to insect venom*
-Allergy to medication
-Allergy to rubber or latex
Angina*
Arthritis
-Moderate to Severe RA
-Moderate RA*
-Osteoarthritis (General Arthritis)
-Rheumatoid Arthritis
Arrhythmia
Asthma
Atrial Fibrillation
Bipolar Disorder*
Birth Control
Cancer
-Breast Cancer*
-Prostate Cancer*
-Skin Cancer*
Chronic Obstructive Pulmonary Disease
Crohn's Disease*
Cystic Fibrosis*
Deep Vein Thrombosis (DVT)*
Depression
Diabetes
-Type 1 Diabetes*
-Type 2 Diabetes
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Treatments for diabetes
-Oral Anti-Diabetic
-Single therapy*
-Double therapy*
-Triple therapy*
-Blood glucose monitor
-Diet and Exercise
-InsulinEmphysema*
Epilepsy*
Erectile Dysfunction
-Levitra, Viagra, Cialis
Fibromyalgia
Generalized Anxiety Disorder (GAD)
Glaucoma
Gout
Heart Attack*
Heart Disease
Hepatitis C*
High Cholesterol
HIV/AIDS*
Hormone Replacement Therapy (HRT)
Hypertension/High Blood Pressure
Irritable Bowel Syndrome
Menopause symptoms
Migraine
Multiple Sclerosis*
Oral Contraceptives*
Osteoporosis
Overactive Bladder/Urinary Incontinence
Overweight or Obese**
Psoriasis*
-Mild*
-Moderate*
Smoker
* Available in ePharma Consumer® 2011 only
** Available in Cybercitizen Health® U.S. 2011 only
Some segments may have lower sample size
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Possible Segments Include:
- Patients: Adult age 18+ who has been diagnosed with condition.
- Taking Rx: Adult age 18+ who is taking a prescription to treat the disease or condition.
- Caregivers: Adult age 18+ who said they are a caregiver to someone who has a given condition.
- In Household: An adult age 18+ who reports that someone in their household has the named condition. In household and caregivers are NOT mutually exclusive.
- Info Seekers: An adult age 18+ who has researched the named condition online in the past 12 months.
Key Questions Addressed in the Research
- Digital Care: How is the Health Web and digital care evolving?
- Information Discovery: Which pathways, media, and devices are consumers using to access online health information?
- Shifts in Point-of-Care: How is digital shaping point-of-care experiences and how are consumers accessing their medical histories?
- Rx Info Mix: When do U.S. adults seek prescription drug information, and which offline and online sources do they use? How are mobile phones in particular used for Rx information-seeking?
- Digital Pharma Resources: Which pharmaceutical websites and sponsored digital resources do U.S. adults use for information?
- Service-Oriented Pharma: Which tools and service related to managing a condition or living a healthy lifestyle do U.S. adults want from pharmaceutical companies?
- Health Video and Social Media: Which types of health video do consumers want to see from pharma and how are they using social media for Rx info?
For additional segmentation module product and purchasing information, please contact
sales@manhattanresearch.com.