U.S. Consumer Therapeutic Segmentation Modules

Each Therapeutic Segmentation Modules (TSM) is a comprehensive profile of a therapeutic market segment and its adoption of digital media and technology for health and treatment information.

Key Topics Addressed in the Research

  • Technology profile
  • Benchmarking use, interest and attitudes towards pharma online assets
  • Mobile health
  • Social trends
  • Online health and pharma video
  • Patient support
  • Adherence
  • Pharma-provided tools
  • Multichannel behavior
  • Online and offline healthcare influencers
  • Consumer demand for healthcare information
  • Online health resources for decision making
  • Telehealth
  • Personal health tracking
  • Social health
  • Patient empowerment


     

 Available Segments:

Acid Reflux/Chronic Heartburn
Acne
ADD/ADHD
  -Parent of a child with ADD/ADHD
Age-related Macular Degeneration
Allergies
  -Nasal Allergies
  -Parent of a child with allergies
  -Parent of a child with allergic asthma**
  -Allergy to medication
  -Have food allergies
  -Allergy to insect venom
  -Allergy to rubber or latex
  -Child has allergy to medication
  -Child has food allergies
  -Treatment for allergies
       -Prescription pill
       -Prescription nasal spray
       -Over-the-counter (OTC) pill
       -Over-the-counter (OTC) nasal spray
Alzheimer's Disease*
Angina
Ankylosing spondylitis*
  -Parent to child with Ankylosing spondylitis*
Arthritis
  -Moderate to Severe RA*
  -Moderate RA
  -Osteoarthritis (General Arthritis)
  -Rheumatoid Arthritis
Arrhythmia
Asthma
  -Mild
  -Moderate
  -Diagnosed with allergic asthma
Atrial Fibrillation
Autism*
Bipolar Disorder
Birth Control/Oral Contraceptives
Cancer
- Breast
- Prostate
- Lung
- Multiple myeloma
- Leukemia
- and more
Caregivers
Chronic Bronchitis
Chronic Kidney Disease*
Chronic Obstructive Pulmonary Disease  
Chronic Pain*
Crohn's Disease
  -Parent of a child with Crohn’s
Disease*
Cystic Fibrosis
Deep Vein Thrombosis (DVT)
Depression
Diabetes
  -Type 1 Diabetes
  -Type 2 Diabetes
  -Treatments for diabetes
       -Insulin injections
       -Oral Anti-Diabetic
       -Single therapy*
       -Double therapy *
       -Triple therapy*
       -Blood glucose monitor
       -Diet and Exercise

 
                                 
Emphysema
Epilepsy
Erectile Dysfunction
  -Levitra, Viagra, Cialis
Fibromyalgia
Generalized Anxiety Disorder (GAD)
Glaucoma
Gout
Growth Hormone Deficiency*
Heart Attack
Heart Disease
Heart Failure
Hepatitis C
High Cholesterol
HIV/AIDS
Hormone Replacement Therapy (HRT)
HPV*
Hypertension/High Blood Pressure
Insomnia/Sleep Disorder
Irritable Bowel Syndrome
Low testosterone
Menopause symptoms
  -Moderate to severe hot flashes
  -Mood swings**
  -Difficulty sleeping*                               Migraine
Multiple Sclerosis
Organ Transplant
Osteoporosis
Overactive Bladder/Urinary Incontinence
Overweight or Obese**
Parkinson’s Disease
Peripheral Artery Disease*
Psoriasis
   -Mild
   -Moderate*
Take Rx**
Schizophrenia*
Smoker
Stroke
Ulcerative Colitis*
Vaccines or vaccine preventable diseases


* Available in ePharma Consumer® 2013 only
** Available in Cybercitizen Health® U.S. 2013 only
Some segments may have lower sample size

 

Possible Segments Include:

  • Patients: Adult age 18+ who has been diagnosed with condition.
  • Taking Rx: Adult age 18+ who is taking a prescription to treat the disease or condition.
  • Caregivers: Adult age 18+ who said they are a caregiver to someone who has a given condition.
  • Info Seekers: An adult age 18+ who has researched the named condition online in the past 12 months.
   
  For additional segmentation module product and purchasing information, please contact sales@manhattanresearch.com.

Decision Resources Group brands include: