Cybercitizen Health® U.S. 2015

Engage Patients, Caregivers and Info Seekers.
Customized Insight by Therapeutic Category.
Cybercitizen Health® U.S. 2015 is a strategic advisory service focused on understanding how patients and caregivers manage their health and care in a digital world, with the objective of helping healthcare companies develop consumer engagement strategies that work.

Insights are based on an in-depth study of 6000 U.S. adults conducted online in Q2 2015. Every Manhattan Research study is rewritten annually.
Prioritize your resources towards the channels and digital tools that patients, caregivers and info seekers rely on most

Understand digital behavior and needs across the patient journey with targeted insights for 50+ patient and caregiver groups

Identify opportunities to improve patient outcomes and adherence with technology-enabled tools and services

  • Beyond the pill services: How can
    pharma integrate themselves into the
    patient experience? What are the key
    engagement points and services they
    need to offer?

  • Digital decision support: How are
    consumers using digital tools to make
    the best healthcare decisions? What
    information, tools or sources do they
    typically turn to?

  • Mobile as the key health management
    What type of content needs to
    be mobile optimized? What tools,
    apps and resources enable
    consumers to manage their health?
  • Impact of social health: How social media is
    being leveraged among consumers? What
    influence does it have in health decision
    making? What is the impact of influencer
    marketing on social health channels?

  • Patient experience as a brand differentiator:
    What are expectations around customer
    experience in healthcare and how satisfied
    are patients with their experience in the
    healthcare system? What is the consumer
    interest in personalization in care?

  • Remote care – consults and monitoring:
    What type of remote care maximizes
    treatment compliance? What digital services
    are best bundled around remote care? How
    self-tracking enhances health management?
Use Cybercitizen Health® U.S. to inform your digital strategy decisions with the exact cut of data and insights you need.
Insights across patient and caregiver audiences, including:
  • Allergies
  • Alzheimer’s caregivers
  • Asthma
  • Atrial fibrillation
  • Bipolar disorder
  • Cancer
  • COPD
  • Crohn’s disease
  • Cystic fibrosis
  • Depression
  • Diabetes
  • Heart disease
  • Hepatitis C
  • HPV
  • Irritable bowel syndrome
  • Multiple sclerosis
  • Psoriasis
  • Rheumatoid arthritis
  • And many more
For more information fill out the form below.

Who uses Cybercitizen Health® U.S.?
  • Agencies
  • Brand Teams
  • Digital Teams
  • Healthcare Marketers
  • Healthcare Publishers
  • Marketing Research
  • Hospitals/Healthcare Organizations
  • Medical Affairs
  • Medical Publishers
By the Numbers
  • 6,601 adults surveyed
  • 50+ therapeutic audiences tracked
  • 150 health websites and online communities tracked
  • 40+ health apps
Refine results for a given condition by:
  • Diagnosed patients
  • Those taking prescription medication for the condition
  • Caregivers
  • Condition info seekers
Decision Resources Group brands include: