Cybercitizen Health® Europe is Manhattan Research’s market research study and syndicated advisory service benchmarking how consumers in the UK, France, Italy, Spain and Germany use the Internet, digital media, mobile devices and other technologies for health. The study is fielded annually in Q3 among more than 3,000 consumers online.
Key questions addressed in the research
- Multiscreen Online Health Behavior: How advanced are EU consumers in terms of their digital health behaviors across devices?
- Health Information Discovery Online: Which pathways and devices do consumers use to actively seek out online health information, as well as how do they casually come across this content?
- Online Health Media Mix: Which types of online health resources and media do consumers use and to what extent do they rely on global websites?
- Pharma Online Touch Points: Which types of online information and services do consumers want from pharma and where do they want to access these resources?
Data can be segmented across
therapeutic categories, including diagnosed patients, patients on Rx, caregivers and info seekers
For more information or to request a full outline of topics covered in the research, please fill out the form below, email
sales@manhattanresearch.com, or call 1.888.680.0800, ext 2.