Cybercitizen Health® Europe 2014

Engage Patients, Caregivers and Info Seekers.
Customized Insight by Therapeutic Category.
Cybercitizen Health® Europe 2014 is a strategic advisory service focused on understanding how patients and caregivers manage their health and care in a digital world, with the objective of helping healthcare companies develop consumer engagement strategies that work.
Prioritize your resources towards the channels and digital tools that patients, caregivers and info seekers rely on most

Understand digital behavior and needs across the patient journey with targeted insights for 50+ patient and caregiver groups

Identify opportunities to improve patient outcomes and adherence with technology-enabled tools and services


  • Next generation digital journey: What is the level of engagement with digital health solutions along the health journey? How many consumers are turning to digital sources before consulting with a physician?
     
  • Mobile patient engagement: How are mobile devices driving deeper digital health engagement at the point of care? What types of information do consumers access on their smartphones for health?
     
  • Self-tracking and remote care: What ways are consumers sharing their data from health tracking devices? How are they using digital technology to communicate with providers?

  • Digital health data: Where do consumers believe their health information is stored? How do they feel about the creation, storage, and sharing of personal health data?
     
  • Interactions with pharma: How aware are European consumers of digital resources from pharma? What is the demand for these resources in this market?
Insights are based on an in-depth study of 3,018 adults in France, Germany, Italy, Spain, and the UK conducted online in Q3 2014. Every Manhattan Research study is rewritten annually.
Insights across patient and caregiver audiences, including:
  • ADD/ADHD parents
  • Allergies
  • Asthma
  • Cancer
  • COPD
  • Diabetes
  • Heart disease
  • Irritable bowel syndrome
  • Multiple sclerosis
  • Psoriasis
  • Rheumatoid arthritis
  • And more
 
For more information fill out the form below.

By the Numbers
3,018
adults
surveyed
50+
therapeutic
audiences
tracked
80+
health websites
and online
communities
tracked
Who uses Cybercitizen Health® Europe?
  • Agencies
  • Brand Teams
  • Digital Teams
  • Healthcare Marketers
  • Healthcare Publishers
  • Marketing Research
  • Hospitals/Healthcare Organizations
  • Medical Affairs
  • Medical Publishers
Decision Resources Group brands include: