Cybercitizen Health® U.S.

Cybercitizen Health® U.S. is Manhattan Research’s annual market research study and syndicated advisory service benchmarking how U.S. consumers use the Internet, digital media, mobile devices and other technologies for health. The study is fielded annually in Q3 among more than 8,600 U.S. adults online and on the phone.

Key questions addressed in the research

Digital Care: How is the Health Web and digital care evolving?

How has the Health Web evolved over the past ten years?
How advanced are consumers in terms of recording and sharing their health measurements?
Which pain points related to on-going care represent the strongest digital opportunities for health stakeholders?

Information Discovery: Which pathways, media, and devices are consumers using to access online health information?

Who is the uber health user and what are the emerging health audience segmentations health marketers can leverage?
How does search and website behavior differ across the disease and treatment pathway?
Is social media adoption for health maturing and are general social networks eclipsing health communities?
How fast is mHealth growing and to what degree are mobile devices transforming health seeking behavior?

Shifts in Point-of-Care: How is digital shaping point-of-care experiences and how are consumers accessing their medical histories?

What role is digital health playing at the point of care?
How strong is consumer demand to access their medical information on EHR?
Do consumers want support and services from pharmacists?

Data can be segmented across therapeutic categories, including diagnosed patients, patients on Rx, caregivers and info seekers

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For more information or to request a full outline of topics covered in the research, please fill out the form below, email sales@manhattanresearch.com, or call 1.888.680.0800, ext 2.