ePharma Consumer®

ePharma Consumer® is Manhattan Research’s market research study and syndicated advisory service exploring how consumers use digital channels to learn about prescription drugs and interact with pharma companies. The study is fielded online in Q4 among more than 5,600 U.S. adults (ages 18+).

Key topics addressed in the research

  • Technology profile
  • Benchmarking use, interest and attitudes towards pharma online assets
  • Mobile health
  • Social trends
  • Online health and pharma video
  • Patient support
  • Adherence
  • Pharma-provided tools
     

 

Data can be segmented across therapeutic categories, including diagnosed patients, patients on Rx, caregivers and info seekers


For more information or to request a full outline of topics covered in the research, please fill out the form below, email sales@manhattanresearch.com, or call 1.888.680.0800, ext 2.
 
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