ePharma Consumer®

ePharma Consumer® is Manhattan Research’s market research study and syndicated advisory service exploring how consumers use digital channels to learn about prescription drugs and interact with pharma companies. The study is fielded online in Q4 among more than 6,600 U.S. adults (ages 18+).

Key questions addressed in the research

• Rx Info Mix: When do U.S. adults seek prescription drug information, and which offline and online sources do they use? How are mobile phones in particular used for Rx information-seeking?
• Digital Pharma Resources: Which pharmaceutical websites and sponsored digital resources do U.S. adults use for information?
• Service-Oriented Pharma: Which tools and service related to managing a condition or living a healthy lifestyle do U.S. adults want from pharmaceutical companies?
• Health Video and Social Media: Which types of health video do consumers want to see from pharma and how are they using social media for Rx info?

 

Data can be segmented across therapeutic categories, including diagnosed patients, patients on Rx, caregivers and info seekers