ePharma Consumer® is Manhattan Research’s market research study and syndicated advisory service exploring how consumers use digital channels to learn about prescription drugs and interact with pharma companies. The study is fielded online in Q4 among more than 5,600 U.S. adults (ages 18+).
Key topics addressed in the research
Benchmarking use, interest and attitudes towards pharma online assets
Online health and pharma video
Data can be segmented across therapeutic categories
, including diagnosed patients, patients on Rx, caregivers and info seekers
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