ePharma Consumer® is Manhattan Research’s market research study and syndicated advisory service exploring how consumers use digital channels to learn about prescription drugs and interact with pharma companies. The study is fielded online in Q4 among more than 6,600 U.S. adults (ages 18+).
Key topics addressed in the research
- Use of digital media for prescription drug info
- Online Rx research behavior
- Influence of online Rx research on discussing medication with HCP
- Demand for various types of online patient resources across the treatment continuum
- Demand for online patient resources from pharma vs. other sources
- Adoption of various types of online pharma resources
- Use and interest in patient support programs
- Interest in connecting with pharma brands through various online platforms and networks
- Patient exposure to various types of health education resources at the doctor’s office
- Opportunities for pharma to provide supportive services to patients at the doctor’s office
Data can be segmented across
therapeutic categories, including diagnosed patients, patients on Rx, caregivers and info seekers
For more information or to request a full outline of topics covered in the research, please fill out the form below, email
sales@manhattanresearch.com, or call 1.888.680.0800, ext 2.