Each Specialist Segmentation Module (SSM) is a comprehensive profile of a specific specialty audience and its use of information technology and digital media for professional purposes. Clients will receive a complete segmentation from the current Taking the Pulse® Nurses data set relevant to their particular target audience.
Acute care
Adult care
Cardiology
Diabetes
Diabetes Nurse Educator
Certified Diabetes Nurse Educator
Emergency Medicine
Endocrinology
Family/General Practice or Internal Medicine
Gastroenterology
Geriatrics/Gerontology
Infusion
Neurology
OB/GYN
Oncology
Pain
Pediatrics
Pulmonology/Allergy
Surgery
Trauma
Women's Health
Some segments may have lower sample size
Key Questions Addressed in the Research
- Digital Nurses: How is the device, access and media profile of nurses and PAs evolving?
- Patient Care: How is the emphasis on patient satisfaction and the Internet driving patient care?
- Mobile Savviness: How advanced are nurses in their use of smartphones and iPads?
- Tech in the Practice: How are nurses and PAs using electronic health records and electronic prescribing?
For additional segmentation module product and purchasing information, please contact
sales@manhattanresearch.com or call 1.888.680.0800, ext 2.