Each Specialist Segmentation Module (SSM) is a comprehensive profile of a specific specialty audience and its use of information technology and digital media for professional purposes. Clients will receive a complete segmentation from the current Taking the Pulse® Nurses data set relevant to their particular target audience.
Acute care
Adult care
Anesthesiology/Nurse Anesthetist
Cardiology
Diabetes
Diabetes Nurse Educator
Certified Diabetes Nurse Educator
Emergency Medicine
Endocrinology
Family/General Practice or Internal Medicine
Gastroenterology
Infusion
OB/GYN
Oncology
Medical Oncology
Hematology Oncology
Pain
Pediatrics
Surgery
Women's Health
Some segments may have lower sample size
Key topics addressed in the research:
- Device ownership, access and new digital experiences
- Growing reliance on the mobile screen
- Professional resources across channel
- Digital resources and devices used during the workday
- HCP pain points (such as performing tasks during and between patient consultations)
- HCP social networks and user-generated content
- Online video
- Communication and interaction with patients (such as email and patient education material)
- Electronic health records (EHR) and electronic prescribing (e-prescribing)
- Digital interactions with pharma
For additional segmentation module product and purchasing information, please contact
sales@manhattanresearch.com or call 1.888.680.0800, ext 2.