Manhattan Research produces syndicated research studies annually focusing on physician information technology adoption and usage trends.
Taking the Pulse® U.S.
This study is the foundation of our U.S. physician research, exploring the technology adoption and practice integration of the general U.S. physician population.
Taking the Pulse® Europe
This is Manhattan Research’s study of how physicians in the United Kingdom, France, Italy, Spain and Germany use the Internet, digital media, mobile devices and other technologies for professional purposes, pharma communication and patient interaction.
Taking the Pulse® Global Series
Manhattan Research offers its Taking the Pulse® study of physician digital trends for multiple markets – the U.S., Australia (new), Turkey (new), Germany, France, Spain, Italy, the UK, China, South Korea, India, Japan, Taiwan, Brazil, Mexico, Russia, and Canada.
This study focuses on the digital resource and communication behaviors and preferences of the key segment of U.S. physicians already interacting with pharmaceutical and biotech companies through the Internet and other technologies.
Digital MedTech Physician™
This study explores how physicians use digital channels to learn about medical devices and interact with medtech companies.
In addition to our physician studies, we also offer data and insights around information technology use and adoption for unique specialist segments.
Physician Brand Support Packages
Physician Brand Support Packages provide a detailed overview of how a key specialist audience uses digital channels for professional purposes and pharma interaction.
Physician Research Modules
In-depth reports on a variety of key topics in physician use of digital media and technology for clinical information and interaction with pharmaceutical and biotech companies.