Physician Healthcare Market Research

Manhattan Research produces syndicated research studies annually focusing on physician information technology adoption and usage trends.

Taking the Pulse® U.S.
This study is the foundation of our U.S. physician research, exploring the technology adoption and practice integration of the general U.S. physician population.

Taking the Pulse® Global Series
Manhattan Research is expanding its physician research global footprint in 2011 and will offer its Taking the Pulse® study for 15 markets – the U.S., Germany, France, Spain, Italy, the UK, China, South Korea, India, Japan, Taiwan, Brazil (new), Mexico (new), Russia (new) and Canada (new).

ePharma Physician®
This study focuses on the digital resource and communication behaviors and preferences of the key segment of U.S. physicians already interacting with pharmaceutical and biotech companies through the Internet and other technologies.

Digital MedTech Physician™
This study explores how physicians use digital channels to learn about medical devices and interact with medtech companies.

Specialist Segmentations
In addition to our physician studies, we also offer data and insights around information technology use and adoption for unique specialist segments.

Physician Research Modules
In-depth reports on a variety of key topics in physician use of digital media and technology for clinical information and interaction with pharmaceutical and biotech companies.