Manhattan Research offers in-depth research modules on important trends in physician and consumer use of digital media and technology for health. The reports draw from interviews conducted with thousands of physicians and consumers about their behaviors, attitudes and future interests as it relates to their use of the Internet and other technologies for health and treatment decisions. Each PDF report includes a written analysis, supporting graphs and data and strategic takeaways.
Physician Topics
iPad Reps: Evaluating the Success of Early Initiatives & Identifying Strategic Opportunities in 2012
This module will benchmark and examine physicians’ experiences with iPad Reps in 2011 as well as physician attitudes to the use of these devices during a sales call, thus providing key insights and strategic implications to optimize investments in 2012.
Reaching Mobile Physicians
The mobile opportunity for healthcare professionals is significantly more pressing than for the consumer market. In 2011, 81 percent of physicians report owning or using a smartphone and 35 percent an iPad or other tablet for professional purposes. By contrast, 26 percent of U.S. adult consumers use their mobile devices for health-related reasons.
Accessing Physicians in 2012
Pharma marketing and sales teams are facing a broad set of concerns that will have an impact on prescription decisions and sales in 2012 and beyond. Emerging issues go beyond the well-cited problems surrounding patient expiry and sales reps’ access to physicians. Changes in practice ownership structures as a result of accountable care organizations and shifts in physician collaboration with industry as a result of the Sunshine Act are just two examples.
Purchasing Information
To purchase a report, please email sales@manhattanresearch.com or call 1.888.680.0800, ext. 2.
Manhattan Research conducts annual research studies covering eHealth trends among healthcare professionals and consumers in the Americas, Europe, and Asia. Broad research can be segmented by target specialist and therapeutic audiences. For more information please contact sales@manhattanresearch.com or call 1.888.680.0800, ext 2.