The Physician Digital Media Landscape reviews the top professional medical websites, specialty sites, print and online medical journals and professional email newsletters among primary care physicians, pediatricians, oncologists, cardiologists, gastroenterologists, infectious disease/HIV physicians, rheumatologists and OB/GYNs. The report also includes interviews with industry experts, case studies, and a look at the future of the physician digital media landscape.
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Topics Covered:
- Physician Digital Media Outlook for Primary Care Physicians, Pediatricians, Oncologists, Cardiologists, Gastroenterologists, Infectious Disease/HIV Physicians, Rheumatologists, and OB/GYNs
- Professional Medical Websites
- Specialty Websites
- Professional Journals
- Professional Email Newsletters
- Top Online Physician Professional Online Resource Summary
- Physician Digital Media Outlook and Strategy
Excerpt
The share of doctors using the Internet has already reached a point of saturation, and each year physicians of all ages and specialties are shifting more of their professional activities online. At the same time, sales representatives are having a harder time securing quality face-time with doctors. As the relationship between physicians and pharmaceutical, biotech, and device companies shifts, representatives will undoubtedly continue to play a role, but may no longer be the primary source of pharmaceutical information for physicians as the choice of information options expands.
The game has clearly changed for healthcare marketers aiming to reach physicians. Engaging the physician customer base is complicated by the ever-splintering number of physician resource channels, and the degree to which those channels differ between specialties.
The one common thread that weaves through the physician population as a whole, though, is that they are more likely to frequent health and professional websites, such as Medscape or UpToDate, than a pharmaceutical, biotech, or device property. Most physicians have visited a manufacturer site or physician customer service portal at least once in the past year, but overall are more likely to visit broader topic and better-known third-party networks. In order to extend brand reach, marketers can integrate their brand message and content on the sites that physicians are already visiting on a weekly or even daily basis, and even use this exposure as a way to get physicians to fulfill desired brand goals.
The following module explores the top professional medical websites, specialty sites, professional journals (online and print), and professional email newsletters among the following physician segments: primary care physicians, pediatricians, oncologists, cardiologists, gastroenterologists, infectious disease/HIV physicians, rheumatologists, and OB/GYNs. The report will also look at the following questions:
- How do the medical-related websites and online resources physicians use vary by specialty?
- What are some of the physician promotional opportunities on popular online clinical destinations?
- Where is the physician media mix landscape headed in the next few years?
Manhattan Research's reports cover important trends in physician and consumer use of digital media and technology for health. The reports draw from interviews conducted with thousands of physicians and consumers about their behaviors, attitudes, and future interests as it relates to their use of the Internet and other technologies for health and treatment decisions. Each PDF report includes a written analysis, supporting graphs and data, and strategic takeaways. For more information about reports from Manhattan Research, please visit here, email sales@manhattanresearch.com or call 1.888.680.0800, ext 2.