Vice President of Research Monique Levy discusses physicians’ experiences with iPad Reps in 2011 as well as physician attitudes to the use of these devices during a sales call, thus providing key insights and strategic implications to optimize investments in 2012. Key questions addressed include the following:
- How many ePharma Physicians have seen an iPad Rep, and do physicians see iPad Reps as the new norm?
- How do physicians rate the success of early tablet initiatives?
- Which segments of physicians have a more favorable view of iPad Reps?
- How will the iPad Rep race evolve; is there room for alternative tablets?
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Manhattan Research's reports cover important trends in physician and consumer use of digital media and technology for health. The reports draw from interviews conducted with nearly 20,000 physicians and consumers about their behaviors, attitudes, and future interests as it relates to their use of the Internet and other technologies for health and treatment decisions. Each PDF report includes a written analysis, supporting graphs and data, and strategic takeaways. For more information about reports from Manhattan Research, please visit here, email firstname.lastname@example.org or call 1.888.680.0800, ext 2.