Each Specialist Segmentation Module (SSM) is a comprehensive profile of a specific physician specialty audience and its use of digital channels to learn about medical devices and interact with medtech companies, with the objective of helping companies address strategic opportunities around tech-assisted and digital promotion and service. Clients will receive a complete segmentation from the current Digital MedTech Physician™ data set relevant to their particular target audience.
Cardiac Surgeons
Electrophysiologists
General Surgeons
Interventional Cardiologists
Interventional Radiologists
Neuro Surgeons
OB-GYN Surgeons
Orthopaedic Surgeons
Plastic Surgeons
Spinal Surgeons
Key Questions Addressed in the Research
- Professional Learning: Which sources, online and offline, are physicians relying on to find out information about medical devices?
- Tech-Enabled Reps: What are the most important aspects of the medical device sales consultant-physician relationship? Where can online interactions supplement this relationship? Is there an opportunity for virtual training demos, virtual promotion or tech-assisted sales consultant interactions? What is the benefit of rep interactions with an iPad?
- New Media: How can medical device companies best leverage various types of digital media, such as online video and mobile, to serve their customers?
- Online Promotion: Which online promotional activities do physicians currently/want to engage in with medical device companies?
- Customer Service: What content and online service features do physicians want from a medical device company websites? What are emerging service opportunities for brands to explore?
For more information about any of these topics, or to learn how to gain access to Manhattan Research’s syndicated physician studies, please email
sales@manhattanresearch.com.