Europe Physician Specialist Segmentations

Each Specialist Segmentation Module (SSM) is a comprehensive profile of a specific physician specialty audience and its use of information technology and digital media in the clinical practice setting. Clients will receive a complete segmentation from the current Taking the Pulse® Europe data set relevant to their particular target audience.

Key Topics Addressed in the Research

  • Technology profile and digital media adoption
  • The use of digital resources and devices during the workday
  • Adoption of professional resources across channel
  • Patient-physician communication
  • Patient data tracking
  • The rep relationship in 2013
  • Online promotional programs
  • Prescription drug information and services


Available Specialties:
Anaesthesiology
Cardiology
     Cardiology - Non-Interventional
     Cardiology - Interventional
Dermatology
Endocrinology
Family medicine/General practice
Gastroenterology
Infectious diseases
Internal medicine
Nephrology
Neurology
Obstetrics/Gynecology
Oncology
Paediatrics
Pain specialists
Paediatrics
Primary Care Physicians (PCP)
Psychiatry
Radiology
Rheumatology
Sub-specialty in smoking cessation
Surgery (General)
Urology

 
Some segments may have lower sample size

For more information about any of these topics, or to learn how to gain access to Manhattan Research’s syndicated physician studies, please email sales@manhattanresearch.com.

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