Each Specialist Segmentation Module (SSM) is a comprehensive profile of a specific physician specialty audience and its use of information technology and digital media in the clinical practice setting. Clients will receive a complete segmentation from the current Taking the Pulse® Europe data set relevant to their particular target audience.
Cardiology
Cardiology - Interventional
Cardiology - Non-Interventional
Dermatology
Endocrinology
Family Medicine, GP or IM (PCP)
Family Medicine
General Practice
Gastroenterology
Infectious diseases
Nephrology
Neurology
Obstetrics or Gynecology
Oncology
Pain Management
Pediatrics
Psychiatry
Radiology
Rheumatology
Surgery (General)
Urology
Some segments may have lower sample size
Key Questions Addressed in the Research
- Mobile Medicine: How are physicians using smartphones and tablets for professional tasks and patient care?
- Clinical Content Discovery: Which traditional and digital resources are most influential on physicians’ clinical decisions and what is their searching behavior online?
- Digital Pharma - Information, Promotion & Service: Which online sources and devices do physicians use to learn about Rx products and access service from pharma companies?
- Online Communities: How is physician adoption of social media evolving and how do physicians want to interact with pharma in these networks?
- Tablet Reps: What role are tablets playing in the rep-physician relationship?
For more information about any of these topics, or to learn how to gain access to Manhattan Research’s syndicated physician studies, please email
sales@manhattanresearch.com.