Each Specialist Segmentation Module (SSM) is a comprehensive profile of a specific physician specialty audience and its use of information technology and digital media in the clinical practice setting. Clients will receive a complete segmentation from the current Taking the Pulse® Europe data set relevant to their particular target audience.
Cardiology
Cardiology - Non-Interventional
Dermatology
Endocrinology
Family medicine/General practice
Gastroenterology
Infectious diseases
Internal medicine
Nephrology
Neurology
Obstetrics/Gynecology
Oncology
Paediatrics
Pain management
Psychiatry
Radiology
Rheumatology
Surgery (General)
Urology
Some segments may have lower sample size
Key Topics Addressed in the Research
- Digital tech and online access profile for EU physicians in 2012
- Breakdown of smartphone and tablet types
- Multiscreen behavior throughout the workday and EHR systems
- Sources for professional information (such as CME, colleagues, journals), including online vs. offline channel mix
- Pharma and non-pharma online destinations and their influence on clinical decisions
- Virtual and live medical congresses online vs. in person
- Professional mobile apps and websites
- Online professional video
- Physician networks and social media
- Interaction with patients (clinical relevance of medical and health data patients gather remotely)
- Pharma tablet reps and online promotion programs
- Pharma product information and services online
- Local and global professional websites
For more information about any of these topics, or to learn how to gain access to Manhattan Research’s syndicated physician studies, please email
sales@manhattanresearch.com.