Each Specialist Segmentation Module (SSM) is a comprehensive profile of a specific physician specialty audience and its use of information technology and digital media in the clinical practice setting. Clients will receive a complete segmentation from the current Taking the Pulse® U.S. and/or ePharma Physician® data set relevant to their particular target audience.
Allergy and Immunology
Anesthesiology**
Cardiology & Cardiovascular Surgery
Dermatology
Emergency Medicine
Endocrinology
Gastroenterology
Hospitalists
Infectious Disease/HIV Physician
Nephrology
Neurology
OB/GYN
Oncology – Hematology
Oncology – Medical
Ophthalmology
PCPs (Family Practice, General Practice, and Internal Medicine)
Pediatrics
Plastic Surgery**
Pain Management
Psychiatry
Pulmonology
Radiology
Retinal Specialist*
Rheumatology
Surgery – General
Surgery – Ophthalmology
Surgery – Orthopedic*
Urology
* Available in Taking the Pulse® U.S. 2012 only
** Available in ePharma Physician® 2011 only
Some segments may have lower sample size
Key topics addressed in the research
- Multiscreen behavior throughout the workday
- Breakdown of smartphone and tablet types (such as iPads,
- Androids, Galaxy Tab, and more)
- Mobile media, including live video, QR codes, and augmented reality
- Mobile apps and websites, including pharma mobile apps
- Smartphones and tablets at the point of care
- Professional channel mix (such as conferences, CME, colleagues, journals), including online vs. offline use
- Online professional sources (such as search engines, pharma websites, HCP portals, Wikipedia)
- Physician social networking and social media adoption
- Online communication with patients
- Online video
- Physician pain points
- Electronic health records (EHR) and electronic prescribing (e-prescribing)
- Email newsletters
For more information about any of these topics, or to learn how to gain access to Manhattan Research’s syndicated physician studies, please email
sales@manhattanresearch.com.