Taking the Pulse® Global Series

Taking the Pulse® Global is Manhattan Research’s annual market research study and syndicated advisory service focused on how physicians use digital media and devices for professional purposes and pharma interaction, with the objective of helping global marketers assess opportunities for providing content, services, and support to physicians online. Manhattan Research offers the Taking the Pulse® study for the following markets:



Key topics addressed in the research

  • Technology profile and digital media adoption
  • The use of digital resources and devices during the workday
  • Professional channel mix
  • Electronic health records and electronic prescribing
  • Patient-physician communication
  • Physician participation in physician-only communities and general social networks for professional purposes
  • The rep relationship in 2014 and tablet-reps
  • Online promotion programs
  • Prescription drug information and services
  • Professional email
     


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