Taking the Pulse® Asia

Taking the Pulse® Asia is Manhattan Research’s annual market research study and syndicated advisory service focused on how online physicians in China, Japan, South Korea, Taiwan and India use the Internet, digital media, mobile devices and other technologies for professional purposes, pharma communication and patient interaction. The study is fielded online annually in Q2 among more than 1,100 physicians.


Key questions addressed in the research

• Digital Doctors: How integrated is the Internet into online physicians’ professional activities in these markets? How does this compare to the U.S. or other markets?
• Mobility: How are smart devices changing online physicians’ level of connectivity and clinical workflow?
• Internet at Work: In what ways is the Internet impacting clinical practices both during the workday and at the point of care?
• Pharma Interaction: What digital opportunities exist for pharma to interact with physicians online?
• Patient Education: How is the Internet evolving the patient-physician relationship?