Taking the Pulse® BRIC is Manhattan Research’s syndicated market research study and advisory service focused on how online physicians in Brazil, Russia, India and China use digital media and technology for professional purposes and pharma interaction.
Key questions addressed in the research
- Digital Doctors: How integrated is the Internet into online physicians’ professional activities in these markets? How does this compare to the U.S. or other markets?
- Mobility: How are smart devices changing online physicians’ level of connectivity and clinical workflow?
- Internet at Work: In what ways is the Internet impacting clinical practices both during the workday and at the point of care?
- Pharma Interaction: What digital opportunities exist for pharma to interact with physicians online?
- Patient Education: How is the Internet evolving the patient-physician relationship?
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