Taking the Pulse® Europe is Manhattan Research’s annual market research study and syndicated advisory service focused on how physicians in the United Kingdom, France, Italy, Spain and Germany use the Internet, digital media, mobile devices and other technologies for professional purposes, pharma communication and patient interaction. The study is fielded online annually in Q4 among more than 1,200 physicians.
Key topics addressed in the research
- Device ownership for professional purposes and general access
- Online and offline channel mix across key medical resources
- Influence of professional online resources on clinical and prescribing decisions
- Professional activities in different work scenarios and across digital devices
- Adoption of medical mobile apps/websites and number of pharma apps in regular use
- Types of online video watched for professional purposes
- Communication with colleagues, including professional use of social media
- Attending medical congresses in-person vs. using live or virtual online formats
- Pharma sales rep interactions - including meetings with iPad reps, and online promotion
- Interest in different types of pharma product information and services online
- Interaction with patients, including remote patient monitoring
Data can be segmented across a variety of
physician specialties
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For more information or to request a full outline of topics covered in the research, please email
sales@manhattanresearch.com or call 1.888.680.0800, ext 2.