Taking the Pulse® The Americas is Manhattan Research’s syndicated market research study and advisory service focused on how physicians in the U.S., Canada and Mexico use digital media and technology for professional purposes and pharma interaction.
Key questions addressed in the research
- Digital Doctors: How integrated is the Internet into physicians’ professional activities in these markets? How does this compare to the U.S. or other markets?
- Mobility: How are smart devices changing physicians’ level of connectivity and clinical workflow?
- Internet at Work: In what ways is the Internet impacting clinical practices both during the workday and at the point of care?
- Pharma Interaction: What digital opportunities exist for pharma to interact with physicians online?
- Patient Education: How is the Internet evolving the patient-physician relationship?
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