Taking the Pulse® U.S.

Taking the Pulse® U.S. is Manhattan Research’s annual market research study and syndicated advisory service focused on how U.S. physicians use the Internet, digital media, mobile devices and other technologies for professional purposes and patient interaction. The study is fielded annually in Q1 among more than 2,000 physicians.


Key questions addressed in the research

• Digital Doctors: How is the device, access and media profile of physicians evolving?
• Mobility: How are smart devices shaping clinical workflow?
• Content Discovery: Which online medical resources are most influential and how are physicians finding them?
• Patient Care: How are doctors using the Internet during the consult, and afterwards to extend care?
• New Practice Order: How are electronic health records, electronic prescribing and practice websites impacting the practice?

 

Data can be segmented across a variety of physician specialties