Taking the Pulse® U.S. is Manhattan Research’s annual market research study and syndicated advisory service focused on how U.S. physicians use the Internet, digital media, mobile devices and other technologies for professional purposes and patient interaction. The study is fielded annually in Q1 among more than 3,000 physicians.
Key topics addressed in the research
- Multiscreen behavior throughout the workday
- Breakdown of smartphone and tablet types (such as iPads,
- Androids, Galaxy Tab, and more)
- Mobile media, including live video, QR codes, and augmented reality
- Mobile apps and websites, including pharma mobile apps
- Smartphones and tablets at the point of care
- Professional channel mix (such as conferences, CME, colleagues, journals), including online vs. offline use
- Online professional sources (such as search engines, pharma websites, HCP portals, Wikipedia)
- Physician social networking and social media adoption
- Online communication with patients
- Online video
- Physician pain points
- Electronic health records (EHR) and electronic prescribing (e-prescribing)
- Email newsletters
Data can be segmented across a variety of physician specialties
For more information or to request a full outline of topics covered in the research, please fill out the form below, email
sales@manhattanresearch.com, or call 1.888.680.0800, ext 2.