Engage Today’s Digital Doctors.
Customized Insight by Specialty.
Taking the Pulse® U.S. is revamped each year with the most current insights.
Macro healthcare shifts introduce uncertainty into business processes that were routine
Digital ubiquity ushers in a new status quo in the ways doctors communicate and prescribe
Market access takes center stage, driving pharma to quickly adapt to the new landscape
Taking the Pulse® U.S. answers the questions that matter.
Understanding a “Three Screen” World: What role does each screen play in physician workflow throughout the course of their day?
Adoption of Professional Resources: Which offline and online sources are physicians relying on day-to-day to conduct their practices?
Professional Online Video: How can it best be harnessed to influence physicians?
Opportunities for Pharma in EHRs: How are EHRs impacting physicians’ use of professional websites and apps? What opportunities exist for pharma/medtech to have meaningful interactions with physicians through EHR systems?
Healthcare Policy Shifts: How are formulary restrictions, a shift toward outcome-based measures and other large scale changes in healthcare policy impacting physicians’ practices in 2014?
Device Optimization: Where does the tablet shine brightest as a professional device in 2014? In what scenarios is it still not seeing traction?
Taking the Pulse® U.S. provides insights based on proprietary data and analysis on how best to reach U.S. physicians in today’s evolving healthcare landscape
Leverage Manhattan Research expertise
in your most critical digital strategy decisions
Prioritize your resources
towards the channels that physicians rely on most
Understand your target physician audience
with comprehensive, specialty-specific analysis
Data can be segmented across a variety of physician specialties
For more information or to request a full outline of topics covered in the research
, please fill out the form below, email email@example.com
, or call 1.888.680.0800, ext 2.